GOLDEN, Colo., Aug. 10, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that it is preparing to enter the estimated $150 million digital signage equipment manufacturing market by signing a Letter of Intent to merge with Audio Video Interactive, Inc., (AVI). Audio Video Interactive customers have included industry leaders such as Best Buy, Nike, Radio Shack, Samsung and Verizon.
Established in 1997, AVI is a pioneer in the growing digital signage market. With a complete product offering from standard audio samplers to completely customizable digital signage solutions, AVI is a strong force in the competitive retail market. AVI's management team brings decades of experience in the high technology, media and advertising industries. AVI's recently released solid state Digital Associate media player provides high quality, reliable video and audio with no moving parts, a small form-factor, and is based on the embedded Linux kernel. The player supports MPEG 1 and 2 and now adds WMV, Macromedia Flash and WiFi. More information can be found at www.thedigitalassociate.com
"Between our two organizations, we can rapidly increase the Boondoggle Sports Network brand awareness within the hospitality industry and also be able to cross sell AVI's digital signage products throughout the country," stated Wayne McKeen, President and CEO of Audio Video Interactive, Inc.
"This merger will give us complete ownership of both the network and the hardware, including new kiosks and media players that are currently under development," stated John Huemoeller II, President and CEO of HumWare Media Corporation. "We believe that when the deal is finalized, HumWare will be taking a major step towards fulfilling additional requirements for an uplisting to the American Stock Exchange."
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry through a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers. The Company also operates consumer and business-to-business fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.