NEW YORK, Aug. 11, 2006 (PRIMEZONE) -- Dow Jones & Company (NYSE:DJ) today reported July advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal, including Weekend Edition, increased 5.8% in July on an 11.7% increase in advertising volume. Linage increases in technology, classified and financial advertising were partially offset by a slight decline in general advertising. In the technology advertising category at the Journal, July linage increased 33.5%; increases in communications, hardware, office products and other technology advertising were partially offset by declines in personal computer and software advertising. The Journal's classified advertising category linage increased 16.5% due to increases in real estate and other classified advertising. Linage in the Journal's financial advertising category increased 4.7% primarily due to an increase in insurance advertising partially offset by slight declines in wholesale and retail advertising. The Journal's general advertising linage decreased 1.5% as declines in media, auto and public utilities advertising were primarily offset by increases in luxury goods, healthcare, pharmaceutical and other consumer advertising. Advertising yield declined due to a combination of factors, including continued strong revenue growth in lower-yielding classified advertising and planned seasonal programs that run in July and August.
At Barron's, total advertising revenue increased 50.7% in July on a 29.1% increase in advertising pages due to an increase in financial advertising and one additional issue versus the prior year period, partially offset by a decline in auto advertising. Advertising yield increased primarily due to strong revenue growth in financial advertising.
International advertising revenue increased 15.3% in July due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.
At Ottaway Newspapers, advertising revenue in July decreased 2.4% due to decreases in classified and other (down 5.8%), display (down 5.7%) and preprint (down 3.6%) advertising revenue, partially offset by a 62.4% increase in online and a 5.3% increase in non-daily advertising revenue. Total print advertising volume declined 10.3% due to declines in display, auto, help wanted and other classified advertising and non-daily advertising.
Dow Jones & Company (NYSE:DJ) (dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva and with Hearst of SmartMoney. Dow Jones also provides news content to CNBC and radio stations in the U.S.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
Dow Jones & Company 2006 Advertising Linage Percentage Increases (Decreases) from 2005
July Year to date
Actual Actual
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THE WALL STREET JOURNAL: (a)
Total advertising revenue 5.8% 13.7%
Total advertising volume 11.7% 12.8%
General (1.5%) 8.7%
Technology 33.5% 8.1%
Financial 4.7% 10.4%
Classified & Other 16.5% 23.0%
International advertising revenue (b) 15.3% (2.1%)
Barron's advertising revenue 50.7% 8.8%
Barron's advertising volume 29.1% (0.8%)
Ottaway Newspapers advertising revenues:
Display (5.7%) 1.3%
Classified & Other (5.8%) (2.4%)
Non-daily 5.3% 4.5%
Preprint & other (3.6%) 3.0%
Online 62.4% 46.8%
Total advertising revenues (2.4%) 1.6%
Ottaway Newspapers advertising volume (c) (10.3%) (6.1%)
(a) General, technology and financial advertising for 2005 was
reclassified to conform to the current year presentation.
(b) Includes the international editions of the Journal and the Far
Eastern Economic Review.
(c) Excludes preprint & other volume and online advertising