WEST HOLLYWOOD, Calif., Aug. 15, 2006 (PRIMEZONE) -- Pittsburgh is the site for the first Salon City press party scheduled after Salon City, Inc.'s (Pink Sheets:SLON) initial launch program on July 16 in Las Vegas. On August 21, Spa Uptown will host, with sponsors Fountain Capital Fund, Inc., Von Dutch Jewelry and Unique Pizza (Pink Sheets:UPZS). It will be followed up by a press tour in more than a dozen cities across United States.
"Each press party will attract many of the most celebrated and recognized beautymakers in the cities," noted SCI's CEO Steven Casciola. "'Beautymaker' means clients, owners and professionals -- anyone who loves beauty and celebrates it, both inside and out. The program is designed both to introduce local celebrities to Salon City and to share ideas and dreams. Like the definition of the word 'salon,' a true salon is taking place. We think the public will really enjoy going saloning with us.
"What makes this particular press party interesting is that we are taking our message straight to the streets. Many of the top salon owners in the United States, like Geri Mataya, who is hosting the Pittsburgh evening, have requested to host in their own respective cities. We'll be sharing the good news on our company, and revealing that Salon City, Inc. is now the first publicly traded media company to help brand the professional salon industry to the public. I can't think of a finer city than Pittsburgh, known for its strength of heart and character, to have our first press party as a publicly traded company."
Garland E. Harris, President and CEO of Fountain Capital Fund, Inc., enthused, "I think this is one of the most exciting things to happen to Pittsburgh in years. It's bringing the new generation of media, beauty and entertainment from Hollywood to Pittsburgh. Fountain Capital Fund has committed itself to bringing this type of opportunity to heartland cities like Pittsburgh, and this is just the beginning. The steel factories may have closed, but FCF, with Salon City, Inc., is transforming those factories to the dream factory of Hollywood. And as everyone knows, it takes a little steel to make the dream real."
Added FCF's Director of Media Relations, Lonnie Thomas, "Pittsburgh's connection to the entertainment industry is established historically, and I believe that this event can re-invent that historical connection. Many famous people -- Andy Warhol, Gene Kelly, Jeff Goldblum -- have come from Pittsburgh. This is the beginning of something great for the Pittsburgh area. It's funny -- I went to Hollywood recently to play a supporting actor role, but I came back to Pittsburgh to be a Salon City star."
What: Salon City Pittsburgh press party
When: Monday, August 21, 2006, 6:30-9 p.m.
Where: Spa Uptown, Pittsburgh, PA
For more information, contact 412.338.2179 or email saloncitypressparty@yahoo.com
For more information on the Company, please visit the Company's website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info@saloncity.com.
Salon City, Inc. provides content, media and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas, most notably through Salon City Star Magazine. Salon City also has a network for distributing beauty products to these salons and spas.
The Salon City, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2772
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.