BURLINGAME, Calif., Aug. 16, 2006 (PRIMEZONE) -- Mobile entertainment pioneer Limbo 41414 today releases a feature-rich new version of its industry-leading entertainment platform, Limbo Magic 2.0. Limbo Magic 2.0's patent-pending IP will support the company's rapid growth and power a range of new features that provide benefits to both its members and partners.
Developed by Limbo 41414's in-house team of engineers, the powerful new software platform already has improved system response time, enhancing the gaming experience for players. A key component of Limbo Magic 2.0 is a flexible, user-centric rules engine. This enables Limbo 41414 to be the first mobile entertainment provider to allow users to fully customize their mobile gaming experience, introduce and encourage user interaction, and involve the community in content development. New features also include:
-- Customized User Preferences: The ability for users to select the
number and type of messages they would like to receive and the
most convenient time of day to receive them.
-- Tailored Brand Experiences: The capability for brand partners
to dynamically generate content based on user's behavior and
preferences.
-- New Mobile Store: An enhanced online store tailored to the needs
of the mobile user's lifestyle.
-- Original Content: The opportunity for Limbo 41414's growing
online community to create and share original mobile content
through its online store.
Limbo 4141 has a portfolio of patents pending on its Limbo Magic technology and the associated business processes required for implementing Limbo games and services via mobile and other devices. "Limbo is creating an entirely new entertainment service. To protect our core IP for years to come, we're surrounding our products and services with a range of patents," said Jonathon Linner, CEO of Limbo 41414.
Limbo Magic 2.0 also powers the company's newly unveiled, redesigned Web site. The site offers easier navigation and greater flexibility to incorporate the enhanced user experience delivered by Limbo Magic 2.0. For instance, users now have the option to create profiles, and to track and view their accumulated Loot, which can be redeemed for items on Limbo 41414's online store.
"The Limbo 41414 community is growing rapidly, so we're focused on creating fresh, interactive, and of course fun, experiences for first-timers and our fans," said Linner.
The Magic 2.0 software also gives partners increased scalability through new distribution channels. Beyond current offerings with SMS, Wap, Web and IVR, new distribution options include MMS, BREW, J2ME and technologies that enable the direct integration of live television graphics content. With this new multi-modal capability, Limbo 41414's partners now have the potential to increase their visibility by integrating pictures and video into the branded Limbo experience.
"Our technology allows our partners such as Proctor and Gamble, Lifetime Television and Fox the ability to build more rewarding, informative relationships with their consumers by delivering detailed, integrated brand messages about the products promoted with Limbo 41414," said Linner.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text message-based game play. Limbo 41414 brings consumers an engaging community-driven experience, while delivering exposure to leading brands and media companies through branded prizes.
Limbo 41414 is a private company that reunites a proven entrepreneurial team: Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. The company currently employs 28 people and is located in Burlingame, California.
The company's premier product is the Limbo "Auction" -- an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any mobile text messaging experience in that it is a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Since launching in December 2005, Limbo 41414 has run more than 200 auctions, awarding more than $250,000 in prizes with winning bids totaling less than $600. Mobile users simply text 'FREE' to 41414 and choose which auction to bid on. You can also play online at www.41414.com or from your home phone.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744