BOCA RATON, Fla., Aug. 16, 2006 (PRIMEZONE) -- Bidville, Inc. (Pink Sheets:BVLE) amended its Articles of Incorporation to change its name to PrimEdge, Inc. (pronounced "prime edge") to reflect a change in the company's overall direction and focus. As a result, effective Thursday August 17, 2006, the new trading symbol of the Company's common stock on the Pink Sheets will be "PRMD"(Pink Sheets:PRMD).
About PrimEdge, Inc.
PrimEdge, Inc., formerly known as Bidville, Inc., a Nevada corporation, was founded in 1999 as an Internet auction alternative to eBay. The company hosted innovative auction site features, such as Storefronts, Watch Lists, Image Gallery, and fixed price listing options. In early July 2006, as part of a broad strategy shift and restructuring, Bidville acquired DigiKidz, Inc., a rapidly growing online and retail channel producer and marketer of children's personalized DVDs, and later in the month sold its online auction business, including the Bidville.com name, URL and website to DIBU Trading Corp., a subsidiary of uBid.com Holdings, Inc., the owner and operator of uBid.com. The transition of ownership of the new business began immediately after closing. "We have embarked on a bold change in our core business strategy and overall direction," stated Brian J. Schuster, Chairman of the Board of the newly named PrimEdge, Inc. He added, "We believe that the new name will signal to the markets that we are a new enterprise, intent on executing a strategy for our investors that is broader in scope and reflects the opportunities that exist in today's consumer and other markets."
Safe Harbor Statement
Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate", "project", "intend", "forecast", "anticipate", "plan", "planning", "expect", "believe", "will likely", "should", "could", "would", "may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited operating history, the limited financial resources, domestic or global economic conditions -- activities of competitors and the presence of new or additional competition and conditions of equity markets.