NEW YORK, Aug. 17, 2006 (PRIMEZONE) -- The Wall Street Journal remains the most trusted print publication in the United States according to a recently published study by the Pew Research Center.
The Wall Street Journal's credibility score was the highest among all print publications in the Pew survey, which included national and local newspapers and weekly news magazines. The Journal received top marks from 26% of those polled, receiving "4" out of a 4 on "believe most or all" of what they read in the publication.
The 2006 Biennial Media Consumption Survey was conducted by the Pew Research Center for the People & the Press in April and May 2006. The Wall Street Journal was the only major news outlet -- print or broadcast -- to show a gain in consumer trust since Pew's last survey in 2004. The Journal received the highest credibility scores across political lines, with 29% of Republicans and 26% of Democrats giving the newspaper the highest rating. Notably, the partisan gap was significantly higher for nearly every other media outlet, with a 6 to 19 point differential between Republican and Democrat rankings as compared to only 3 for the Journal.
"The Pew survey validates what we've always known -- The Wall Street Journal offers the most trusted news and information available," said L. Gordon Crovitz, executive vice president, Dow Jones & Company and publisher of The Wall Street Journal. "More than 2.5 million paying Journal subscribers trust and rely on the insight and analysis that we provide them every day in the print Journal and the Wall Street Journal Online, plus millions more who access Journal content through platforms such as audio, podcasts and online video."
Long-term research from Pew indicated a significant shift in the content areas that newspaper readers find most compelling:
-- 60% of frequent newspaper readers spend time reading business
and financial news, up from 44% in 1985
-- 54% of women read business and financial news when they read
the paper, up from 33% in 1985
-- 44% of men are reading food, diet and cooking articles, up
from 20% in 1985
The Wall Street Journal has consistently earned top rankings from a variety of independent organizations, including:
-- BtoB Magazine awarded the Journal its No. 1 ranking in
its annual Media Power 50 survey for the seventh
consecutive year
-- TNS Media Intelligence's MagAdvisor ranked the Journal No. 1
in revenue growth among all 250+ magazines and newspapers
measured year-to-date in 2006
-- The Wall Street Journal has earned 31 Pulitzer prizes with
14 earned under Journal Managing Editor Paul E. Steiger
The Pew survey was conducted by telephone among 3,200 adults, age 18+ in April and May, 2006. Complete survey results can be found at: http://people-press.org/reports/display.php3?ReportID=282
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
The Wall Street Journal logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2641