ATLANTA, Aug. 21, 2006 (PRIMEZONE) -- Spunlogic, one of Atlanta's top interactive marketing and technology agencies, announced the launch of www.cartoonrecessweek.com to help generate awareness for Cartoon Network's newest community outreach initiative called "Rescuing Recess." The initiative is aimed at encouraging schools to support and celebrate recess, invite parents and the community to participate in local recess rallies, and to empower parents, kids and teachers to enhance and/or save recess in their schools. Child education and advocacy groups including the National PTA and the Centers for Disease Control have joined Cartoon Network in this initiative.
Cartoon Network approached Spunlogic to create the microsite that would inspire teachers and community members across the nation to participate in National Recess Week, taking place September 18-22. The microsite incorporates the same elements as Cartoon Network's Rescuing Recess website while encouraging teachers to sign up and participate. Upon signing up, teachers may receive one of 10,000 "playground kits" to make recess more fun, including jump ropes, whistles, balls, game ideas and other items.
"For so many different reasons, including socialization and health benefits, recess is an important part of a child's education experience that is currently at risk," said Vanessa Foster, Manager of Community Relations for Cartoon Network. "We are excited about the opportunity to ignite change and rescue recess at schools across the nation. With its solid reputation and results driven approach, Spunlogic was the perfect fit to make our Rescuing Recess web presence a success."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency, which provides a full range of solutions including user experience strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, InterContinental Hotels Group, Cox Enterprises, AutoTrader, EarthLink, SeaWorld, The HoneyBaked Ham Company and Simmons Bedding Company. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call (404) 601-4321.
About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11p.m.-6a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.