BURLINGAME, Calif., Aug. 21, 2006 (PRIMEZONE) -- Mobile entertainment pioneer Limbo 41414 will help one of Chicago's die-hard commuters get more clarity out of life as it has partnered with Chicago Tribune's RedEye commuter edition to feature a "Limbo Auction," offering a 42-inch High-Definition plasma television. The innovative Limbo "Auction" -- in which the lowest unique bid will take home the HDTV prize -- will be highlighted in RedEye for two consecutive weeks starting Monday, August 21. The partnership with Limbo 41414 marks RedEye's first promotion utilizing mobile as a channel.
The Limbo "Auction" is an addictive, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any other experience in that it's a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Since launching in December 2005, Limbo 41414 has run more than 130 auctions, awarding more than $250,000 in prizes with winning bids totaling less than $600. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.
The Limbo 41414 promotion will be tagged on the cover of RedEye August 21 and August 28. And daily half-page ads inside will feature eye-catching images of the plasma set and provide all relevant details of the auction and how to play.
To join Limbo for free and start playing, send a text message with the word 'PLAY' to the number 41414. To bid specifically on the RedEye auction, text "REDEYE" to 41414. Consumers can also play online or from their home phone. To learn more about Limbo, go to www.41414.com.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com). The company also reunites a proven entrepreneurial team: Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744
About RedEye
RedEye is Chicago's free daily newspaper that provides a concise and authentic take on news, sports, entertainment and social buzz. RedEye, an edition of the Chicago Tribune, has become the leading vehicle in Chicago for advertisers wanting to reach young, urban professionals -- who are short on time and long on disposable income. Go to redeyechicago.com.