HOUSTON and COLLEGE STATION, Texas, Aug. 22, 2006 (PRIMEZONE) -- CollegeQuilts.com, Inc. today announced a partnership to market its "T-Shirt Memory Quilts" in the Greek Boutique retail store in College Station Texas.
Customers can place their custom made t-shirt quilt orders beginning Friday, August 25th at the store. This date is in conjunction with Sorority Rush at Texas A&M University.
"We are pleased to have a direct retail distribution channel to supplement our position as the leading online marketer of T-Shirt Memory Quilts," said CollegeQuilts.com President Patrick Ryan. "The key to this partnership is the Greek Boutique's exceptional ability to serve our mutual core demographic and its creativity and growth as a retail operation."
The Greek Boutique began serving Greek Life in 1993 with a single retail outlet in College Station, Texas, the home of Texas A&M University. Due to its business model and focus on customer service it now services a wide geographic area that includes fraternities and sororities at Texas A&M, The University of Texas, Sam Houston State, Baylor, and Texas State University.
"We want to service our Greek customers to the maximum of our ability," said store owner and company CEO Randall Horvath. "The partnership with CollegeQuilts.com is a natural fit to our business as we want to offer our Greek customers every possible product."
CollegeQuilts.com plans to drive sales of quilts and add in-store traffic to the Greek Boutique through co-branded advertising with the Greek Boutique via email, direct mail, publication advertising, and in-store promotions.
"Once people touch and feel the quality of our T-shirt quilts they become immediately attracted to the product," Ryan added. "Therefore we plan to go to great lengths to drive traffic into the Greek Boutique so they can see the quilts for themselves."
About The Greek Boutique: The Greek Boutique is located at 900 Harvey Rd. College Station TX 77840 and online at www.thegreekboutique.com . The store and company was founded in 1993 and has expanded to serve a market area to include Austin, San Marcos, San Antonio, and Huntsville Texas. Additionally the store has embroidery and screen printing capabilities so as to service athletic teams, corporations, and campus organizations.
About CollegeQuilts.com, Inc.: CollegeQuilts.com aims to be the premier provider of T-Shirt Memory Quilts. In addition to capturing the majority of the current online market the company is vastly expanding the industry via an aggressive marketing approach that includes a fundraising model that supports the efforts of various organizations.
Media Inquiries and Interview Requests will be responded to by emailing info@collegequilts.com