Sports Pouch Beverage Company, Inc. and Major Retail Chain in Joint Sales Promotion


NEWPORT BEACH, Calif., Aug. 22, 2006 (PRIMEZONE) -- Sports Pouch Beverage Company, Inc. (Pink Sheets:SPBV) President Gil Arvizu today announced a major end-of-summer sales promotion with Smart and Final, Inc. for the company's 'All American Mountain Spring Water(tm).' Packaged in a unique, flexible pouch, the patent protected, re-sealable, pull-push spout and attractively designed products have achieved consistent and expanding sales. The Company expects this promotion to help drive fourth quarter revenue, and anticipates additional orders based on its one of a kind packaging for water, isotonics, and juices from a number of other major retail outlets.

Commenting, Arvizu stated, "We have experienced a significant increase in sales of our product. Our packaging system is the ideal single serve drink receptacle (no straws, no spills, or CRV costs). We have even greater expectations for 2007 when our sales expand beyond the West Coast." Arvizu added, "Sports Pouch will continue to stay ahead of the curve through the ongoing development of unique products, which will strengthen our ability to deliver both branded and private label drinks for both domestic and international clients. We look forward to creating multiple revenue streams for this young, but fast-growing company,"

About Sports Pouch Beverage Company, Inc.

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: http://www.sportspouchinc.com.

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.



            

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