NEW YORK, Aug. 23, 2006 (PRIMEZONE) -- Gordon McLeod has been appointed president of Dow Jones Online. In this new position, Mr. McLeod will be responsible for the continued growth and success of Dow Jones's Internet businesses, which include The Wall Street Journal Online, MarketWatch.com and Barron's Online. Mr. McLeod, who assumes this position on September 11, will report to Todd Larsen, chief operating officer of Dow Jones's Consumer Media Group.
Mr. McLeod, 48, comes to Dow Jones with extensive experience in content development, P&L management and the strategic development of Internet businesses.
"With more than 20 years in media, Gordon has a great blend of experience and skills in developing strong media brands online, while acting as a very effective manager of strong teams," said Mr. Larsen. "We are thrilled that he will be leading Dow Jones Online as we strive to develop the most compelling solutions for our advertisers and continue to innovate new products and features for our consumers on WSJ.com, MarketWatch and Barron's Online."
Prior to joining Dow Jones Online, Mr. McLeod spent six years at Time Inc., most recently as general manager of Time Inc. Interactive, where he had oversight of Web sites for more than 80 Time Inc. titles. From January 2003 to December 2005, he served as president of Sports Illustrated's Web sites and SI Picture Sales. Prior to his tenure at Sports Illustrated, Mr. McLeod served as vice president and general manager of Parenting.com and ParentingTV, where he was responsible for launching the site as well as producing parenting news segments for cable, broadband and out-of-home.
From 1997-2000, Mr. McLeod served as senior vice president and executive producer for Grey Entertainment, a division of Grey Advertising. At CBS Television Network, he was an executive producer for CBS News from 1993-1996 and led creative development for image and trade advertising. He co-founded and operated Grisanti-McLeod Inc., a production agency focused on entertainment, political and public policy clients, from 1989-1992. Earlier he held senior roles at public relations firms Edelman Worldwide and the Sawyer/Miller Group.
A graduate of the University of California at Berkeley, Mr. McLeod received a master's in public policy from Harvard University.
About Dow Jones Online
Dow Jones Online (DJO) -- a Dow Jones brand that represents the Company's Consumer Electronic Publishing segment's advertising sales -- includes The Wall Street Journal Online and its vertical sites (CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com), Barron's Online, and the recently acquired MarketWatch Network -- which includes MarketWatch.com, BigCharts.com and VirtualStockExchange.com. Marketers aiming to target business decision-makers or affluent/influential individuals now can reach Dow Jones Online's nearly 10 million unduplicated unique visitors per month. DJO is a leader in providing targeting solutions. Through Interest-Based Targeting, which it pioneered in 2003, marketers can direct specific advertisements -- from a broad range of categories including business and personal technology, travel, automotive, investments, health, and leisure -- to visitors wherever they go on Dow Jones Online.
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