WEST HOLLYWOOD, Calif., Aug. 24, 2006 (PRIMEZONE) -- In July, Salon City, Inc. (Pink Sheets:SLON) announced the beginning of its nationwide press parties and media events. On August 27 and 28 in Orlando, Florida, SCI brings its artistic and financial team to the Premiere Beauty Show, one of the nation's largest professional trade exhibitions, where it will begin the promotion of its "I Own The City" campaign.
Steven G. Casciola, President and CEO of Salon City, Inc. stated, "For the first time in the history of this $100 billion industry, everyday beautymakers and their clients can become owners of the first publicly traded media company to brand professional beauty to the public. It gives all of us at Salon City tremendous satisfaction to know that not only will we be publicizing the wonderful services of these extraordinary professionals, but also inviting them to take part in our financial journey of success."
SCI investors around the country understand the company's significant loyalties with the professional salon market. Many experienced traders have noted that the Salon City, Inc. investment opportunity is more than a merely media and entertainment stock. The bigger opportunity is created by Salon City's launch of a "beauty movement" that has the potential backing and support of hundreds of thousands of professionals and their clients nationwide.
At the Premiere Beauty Show, SCI will introduce a special DVD featuring a number of the newest Salon City, Inc. owners and capturing their excitement and commitment to the company's immediate and long-term goals. Casciola comments, "We are building a grassroots movement of individuals who believe in beauty, truth and goodness. They are loyal to our message, our mission, and now, are empowered as owners of SCI stock. Those familiar with the professional salon industry know that when professionals get behind something that they believe in, they stay loyal for years. It is that same dedication on which we are building our foundation. But this time, our product is the branding of the very owners who are behind us. Together, we will attract a global audience of conscious consumers who are dedicated to the principles that have helped make the beauty industry -- and now Salon City, Inc. as a publicly traded company -- a relevant and successful group with which to align."
Over 50,000 professionals are expected to attend the PBS, where they will see SCI's newest media campaign. The campaign is expected to continue throughout the U.S. this fall.
Members of the Fountain Capital Fund team, which has committed $20 million in advertising to SCI over the next two years, are traveling to PBS to introduce the "Salon City" message.
Garland E. Harris, President and CEO of Fountain Capital Fund, states, "Going to Orlando this weekend after the tremendous success we had in Pittsburgh is going to build even more momentum for this exciting company's future. We have seen the powerful bond that exists with professionals and Salon City's brand, and we know that our commitment to purchase $20 million of advertising and promotional sponsorships is indeed a goal that is achievable in the timeframe set out."
Both Casciola and Harris told attendees at the Pittsburgh press party that, "Beauty Reigns" and "Beauty is big business" -- and Salon City, Inc. is here to deliver the message to the world.
For more information, contact 412.338.2179 or email saloncitypressparty@yahoo.com
For more information on the Company, please visit the Company's website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info@saloncity.com.
Salon City, Inc. provides content, media and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas, most notably through Salon City Star Magazine. Salon City also has a network for distributing beauty products to these salons and spas.
The Salon City, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2772
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.