BELLEVUE, Wash. and SAN FRANCISCO, Aug. 30, 2006 (PRIMEZONE) -- The Hacker Group, one of the largest direct marketing agencies in the West, announced today that it will host a free, one hour webcast for Marketing and Sales executives on Wednesday, September 20th at 2pm EDT/11am PDT entitled, "Dialoging for Dollars: Strategy for Effective Sales and Marketing Communications," sponsored by ON24, Inc.
Persons interested in attending can register at the following link:
http://w.on24.com/r.htm?e=27427&s=1&k=9D289E4487DDE88E103A27DFC7F4B92F&partnerref=on24pr
This thought-provoking, interactive presentation and discussion will be presented by direct marketing industry veteran Spyro Kourtis, President/CEO of The Hacker Group.
"If an organization is doing direct marketing right, their program will be a precisely coordinated combination of marketing and sales that work together to create an engaging marketing dialog about the prospects' needs and how your company can fulfill them," stated Kourtis.
"Results-oriented marketers know the importance of quickly categorizing, profiling, and scoring leads generated by any marketing program," said Sharat Sharan, President and CEO, ON24. "Without clear metrics on the caliber of leads that match the desired buyer profile, marketing executives lack true understanding of the program's ROI. This webcast will offer easy approaches to gain such prospect profile metrics."
During this live video webcast, attendees will learn about:
-- How to create a lead valve that lets you adjust both the
quantity and quality of your lead flow
-- Who should be responsible for which leads, and when
-- How to keep your lead stream flowing consistently toward
higher conversion rates
-- Two critical mistakes that even seasoned direct marketers have
made
Kourtis will also provide guidelines for developing a proven Contact Strategy that can be put into effect immediately following the webcast.
About ON24, Inc.
To register for this webcast, marketers can go to:
http://w.on24.com/r.htm?e=27427&s=1&k=9D289E4487DDE88E103A27DFC7F4B92F&partnerref=on24pr
ON24 Inc. is the global leader of webcasting and video communications solutions. More than 500 leading companies, including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education and executive announcements. Based in San Francisco, the privately held company was founded in 1998. For more information, visit www.ON24.com.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24.
About Spyro Kourtis
As President and CEO of The Hacker Group, Spyro Kourtis oversees all strategic planning and day-to-day operations of the agency. In recent years, he's secured relationships with a significant number of Fortune 500 clients, including Cingular Wireless, AAA, Expedia, IBM, Intel, Microsoft, MSN, Oracle, Netflix, VISA and Washington Mutual, among others. Spyro is a popular speaker at top national conferences, bringing to life concepts and theories of direct marketing principles -- all while entertaining the crowds he attracts. He also publishes High Performance Direct, writes a monthly column for the Puget Sound Business Journal and is a regular contributor for DM News and Target Marketing.