BURLINGAME, Calif., Aug. 30, 2006 (PRIMEZONE) -- Mobile entertainment pioneer Limbo 41414 today announced the addition of two new team members: Laurel Skillman as Sr. Director of Marketing and Danny Wright as Director of Business Development.
As Sr. Director of Marketing, Laurel Skillman oversees all consumer and B2B marketing efforts for the company including strategy, branding and marketing programs. Most recently, Laurel led marketing for CNET's Games and Entertainment group where she launched several successful sales development, advertising and marketing programs for GameSpot, MP3.com and TV.com. A technology media veteran, Skillman worked on new product development for CMP's Business Technology Group and spent nearly nine years with Ziff Davis marketing print publications working with popular titles that included MacWEEK, MacUser, and PC Computing. Laurel resides in San Carlos, Calif.
As Director of Business Development, Danny Wright will forge strategic partnerships and promotions to drive Limbo 41414's continued evolution and rapid growth. During his tenure in the music industry Danny worked with world-renowned entertainers, including Mariah Carey, Lauren Hill, Maxwell, Run DMC, Ace of Base, Naughty by Nature, The Fugees, Wyclef, Daddy Yankee and Erykah Badu. He began his career at Columbia and Universal Records, and quickly rose to Director of Artist Development at Arista Records where he led strategic marketing initiatives and online campaigns for the label's biggest stars. Later, he developed Arista's first global Internet strategy. Most recently, Danny was General Manager of Media Vision International and Co-Founder of The Velocity Network where he conceptualized an innovative new media strategy that aligned corporate brands with top recording artists and then distributed the content via broadband and mobile platforms. He currently resides in San Francisco.
Headquartered in Burlingame, Calif., the company is actively recruiting in the following areas: business development, creative writing, interactive marketing, advertising sales, and software and QA engineering. Aspiring candidates should send a resume and cover letter to jobs@41414.com.
About Limbo
Limbo 41414 is defining a new category of mobile entertainment with its text-message-based game play. Limbo 41414 brings consumers an engaging community-driven experience, while delivering exposure to leading brands and media companies through branded prizes.
The company's premier product is the Limbo "Auction" -- an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any mobile text messaging experience in that it is a truly interactive game where the winner is the person making the lowest bid that no other player makes.
Since launching in December 2005, Limbo 41414 has run more than 200 auctions, awarding more than $250,000 in prizes with winning bids totaling less than $600. Mobile users simply text 'PLAY' to 41414 and choose which auction to bid on. You can also play online at www.41414.com or from your home phone.
Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners and Draper Fisher Jurvetson.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744