CORAL SPRINGS, Fla., Sept. 5, 2006 (PRIMEZONE) -- Dance Diva Joyce Sims announced today through her firm, Vessel Entertainment, that she has teamed with famed promoter Bobby Shaw of Bobby Shaw Promotions to assist with the promotion of her new remake version of "What The World Needs Now."
Bobby Shaw is a previous winner of "AIR Competition" for music promotions and achieved more than 90 number-one Billboard dance chart toppers in the past six years! Bobby also was the winner of the National Dance Music Awards (WMC) Best Independent Promoter in 2006.
Some of Bobby Shaw's current projects are:
Christina Aquilera -- Ain't No Other Man No. 1 Billboard Dance Club Play Jessica Simpson -- A Public Affair No. 5 Billboard Dance Club Play Beyonce No. 18 Billboard Dance Club Play
And now Joyce Sims!
"I am excited about having Bobby work on my project. He has had many number ones in recent years. The track has a great pedigree as it was a huge hit for Dionne Warwick and now I have released my version of the song for all my fans. With all that is going on in the world this song is extremely timely," states Joyce Sims.
"I've danced to some of Joyce's past hits and now I am privileged to be on the promotion end for 'What The World Needs Now.' Ms. Sims' interpretation will cross this classic pop song onto the dance floors, courtesy of the Friscia & Lamboy remixes. With the state of the world the way it is, one couldn't ask for a better time for a remake of this proven, uplifting winner," states Shaw.
Sources close to company expect heavy radio play with regard to this track as the company has indicated that they are giving this track heavy support.
About Bobby Shaw
In 1979 Bobby joined RFC Records, which was distributed through Warner Bros. Records, as a regional promotions person. While there, he promoted future dance music classics from Gino Soccio, Change, Kraftwerk, Laid Back (discovering and mixing the classic 12" White Horse), The Time, Prince, Chaka Khan, Patti Austin, Janice McClain, Stargard, Talking Heads, and the Tom Tom Club. Perhaps most noteworthy, though, was his relationship with Madonna, as he helped guide her through the early stages of her career with Michael Rosenblatt and Mark Kamins. Shaw helped set up Madonna's early club gigs and was her promotions person for the early masterpieces, Everybody, Physical Attraction, Holiday, and Burning Up.
In 1984, MCA Records executives took notice of Shaw's work at Warner Bros. and they created a national dance music promotions manager position for him. He remained there until 1998 and during that time, he became the first corporate vice president of dance music promotion at any label. Shaw's experience was the backbone for bringing such luminaries as Elton John, Patti LaBelle, Dan Hartman, Bronski Beat, New Edition, Stephanie Mills, Fine Young Cannibals, The Jets, Londonbeat, Colonel the world. In addition, Shaw became the only record company executive to ever win the AIR competition as he took that honor in 1986.
In 1999, Shaw started his own promotion company, Bobby Shaw Promotions. And the rest is history.
About Vessel -- Vessel Entertainment is a multi-faceted entertainment company with specialties in music (Dance, R&B, Gospel,) and Film with focus on development and distribution.