MOUNTAIN VIEW, Calif., Sept. 6, 2006 (PRIMEZONE) -- Today Callbright Corporation introduced the newest value-added feature for its clients: Clickable Numbers. Callbright's inherent technology makes this innovative, lead management feature possible, further establishing Callbright as the leader in total communication tracking.
The Clickable Numbers concept supports a web-initiated phone call. Customers visiting a website or viewing an email simply click the "Click Here to Call" button, enter their phone number, and click the call button. The Callbright system automatically places a call to the customer and another to the Callbright user, connecting both parties. The result is a phone conversation initiated by the customer and triggered by the button on the website or in the email.
Dave Carter, President of Callbright, highlights the benefits of this latest enhancement, "Not only does the Clickable Numbers feature represent an alternative means of communication to both the customer and the Callbright client, it provides another opportunity to capture demographic information by combining phone and Internet leads. For example, important lead data, such as the products and services in which the customer is interested, the webpage or email they were viewing, and the prospect name and phone number, are automatically captured, providing valuable information to enhance the sales process."
The Clickable Numbers call is an inbound call that provides the convenience of a phone lead while capturing the full value of an Internet lead. This new feature strengthens Callbright's Inbound Call Manager because it does not require customers to input lead data themselves. For Callbright clients, this advanced feature reflects the adoption of cutting-edge technology with enhanced lead management, all with no additional effort from their personnel.
About Callbright
Callbright, based in Mountain View, California, provides real-time total telephone communication tracking via web-based tools that capitalize on cutting-edge technologies. Callbright's web services provide real-time lead integration and allows for the embedding of Callbright applications and services in CRM applications and other lead management software. With tools that enable you to track advertising effectiveness through telephone responses, record and monitor both inbound and outbound calls, and send broadcast messages, Callbright assists in fully capitalizing on marketing investments while also enhancing customer relationships. Additionally, training features provided through the Callbright system help improve the performance of personnel and, ultimately, increase profitability.
The Callbright Corporation logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2478