Applebee's International, Inc. (APPB) Chairman to Ring the NASDAQ Stock Market Opening Bell

Company Celebrates Book Launch


MEDIA ADVISORY, Sept. 12, 2006 (PRIMEZONE) --



 What:
 Lloyd Hill, Chairman of Applebee's International, Inc. (APPB) will
 preside over the opening bell to celebrate the launch of "Applebee's
 America" published by Simon & Schuster. Joining Mr. Hill at the
 podium will be Doug Sosnik, Matthew Dowd and Ron Fournier, the three
 authors of the book.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Wednesday September 13th, 2006 at 9:30 a.m. EDT

 Contacts:
 Laurie Ellison
 Executive Director of Communications
 913.967.2718
 laurie.ellison@applebees.com

 NASDAQ MarketSite:
 Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Applebee's International, Inc. (APPB):

Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world. Currently, there are more than 1,800 Applebee's restaurants operating worldwide in 49 states and 16 international countries. Additional information on Applebee's International can be found at www.applebees.com.