HumWare Media Corp.'s Wholly Owned Subsidiary, Timeless Sports, Inc. to Celebrate Grand Opening of First Retail Location This Weekend

Special Appearances Expected by Denver Broncos Players, Tatum Bell, Darrent Williams, and Brandon Marshall


GOLDEN, Colo., Sept. 15, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that its wholly owned subsidiary, Timeless Sports Inc., will be having their grand opening its first retail location in the exclusive Flat Irons Mall in Broomfield, Colorado, just outside of Denver this weekend. The store's grand opening event will feature special signings and appearances by three of the Denver Broncos star players; Running Back Tatum Bell, Corner Back Darrent Williams, and Wide Receiver Brandon Marshall. These athletes provide premiere athlete marketing services for Timeless Sports.

Timeless Sports is a premier professional athlete memorabilia services company. The company's strategy is to open an estimated thirty-two additional retail locations across the United States over the next three years, where they will sell a wide variety of sports memorabilia. Timeless Sports Inc. offers athletes and the agents that represent them the ability to maximize their marketability. The services they provide include eBay sales, apparel lines, an autograph authenticity system, fan club management, a customized athlete Internet store, and exclusive autograph appearances for fans to obtain autographs from active professional athletes and retired legends.

"We are very excited about this greatly anticipated grand opening event. America's passion for their favorite sports teams' and players' memorabilia is a rapidly growing industry, and we are ecstatic to be opening our first retail location to capitalize on the expanding memorabilia market," stated John Huemoeller, CEO of HumWare Media Corporation.

For more information on Timeless Sports and its products please visit: www.timeless-sports.com.

About HumWare Media Corporation:

HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that publish Internet games and promotional business-to-consumer advertising solutions for the exploding fantasy sports market. The Company is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.

Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.



            

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