NEW YORK, Sept. 18, 2006 (PRIMEZONE) -- Atlanta-based consultancy Grupo MAS (www.grupomas.biz) will be the lead Platinum sponsor at the Flagship 13th Annual Ethnic & Multicultural Marketing Omnibus scheduled on Sep 27-29th at the Omni CNN Center Hotel, in Atlanta, GA. This annual conference brings together leading players from many different markets and categories who are successfully unlocking the over $1 trillion potential from African American, Asian American, Latino, Urban and other emerging majority segments. According to Alfredo Ortiz, Founder and President of Grupo MAS, "As the Hispanic population is the largest and fastest growing minority population in the U.S., companies cannot afford to simply translate advertising into Spanish and hope to be effective with Hispanic consumers. They must build a holistic strategy which addresses the needs of the Hispanic consumers and encompasses all areas of the business, just as they do for the general market."
Featured speakers include: Dr. Felipe Korzenny, Co-Founder of Cheskin and Professor & Director of Florida State University Center for Hispanic Marketing Communication; Luis Fernando Samper from Colombian Coffee Federation; and Dr. Jeffrey Humphreys, Selig Center for Economic Growth. On September 28th Reverend Al Sharpton will discuss Urban Talk radio over luncheon.
According to Dr. Humphreys, "Hispanics actually surpassed blacks as the nation's largest minority group five years ago, based on population counts. But, in terms of spending power, 2007 will mark the first year that Hispanics control more disposable personal income than any other U.S. minority group."
Distinguished Industry Panelists Include:
-- Carlos Beccar, Segment Marketing Manager Multi-Cultural &
Youth, Verizon Wireless
-- Monica Morales, Strategic Business Development Manager,
Georgia Pacific
-- Jorge Fernandez, VP of Global Commerce, Metro Atlanta
Chamber of Commerce
-- Sandra Murillo Weber, VP Multicultural Market Development,
Turner Entertainment Group
-- Armando Martin, Multicultural Marketing, Albertsons
-- Martha Kruse, Senior Multicultural Marketing Manager,
Home Depot
-- Dana Hymel, Sales, Private Label Brands, Dean Foods
-- Tariq Khan, Senior Vice President, Nationwide
-- Plus many more!
Sample listing of attendees to this event includes representatives from CVS, Dickies, Sacramento Municipal District Authority, Macy's West, Boy Scouts of America, Johnson & Johnson Pharma, U.S. Bank, DTE Energy and More.
For complete agenda details and registration information:
Conference Website: www.srinstitute.com/CM462 Phone: 800-599-4950 / 212-967-0095 E-mail: info@srinstitute.com
Group registrations are also offered. For more information on this, please contact Rupa Ranganathan at rranganathan@srinstitute.com or call 212-967-0095 ext. 252.
Note: Please mention keycode DPR001691 when registering.