GOLDEN, Colo., Sept. 26, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced that Boondoggle Sports Network (BSN) is now deployed and running in all five Humperdink's Original Sport Restaurants in the Dallas metro area.
Boondoggle is America's newest entertainment channel providing free entertaining sports trivia and interactive fantasy sports to the hospitality industry. The patent pending BSN is delivered via the Internet and displayed on television monitors inside bars and restaurants to entertain patrons, increase traffic, and promote higher revenues. Establishments are also given a large inventory of ad space to promote in-house specials, food and beverage sales or upcoming events.
For advertisers BSN provides the ability to target market the difficult to reach and on the go consumer. BSN offers a more interactive and captive experience since the consumers are viewing the content for longer periods of time and playing games. And, unlike traditional advertising mediums that can be costly and may never reach the target, BSN provides advertisers the opportunity to affordably advertise within the confines of neighborhood establishments where their potential customers enjoy their leisure time. By putting advertisers in an attractive rotation of trivia and fantasy sports contests, BSN advertising enhances a businesses image and yields the results traditional advertising can never achieve. No other advertising medium gives an advertiser the opportunity to target his prospects with the number of imprints as BSN.
John Huemoeller, CEO of HumWare commented, "We are thrilled to add Humperdink's Origional Sports Restaurants to the Boondoggle family. With the many high quality additions to the network, it will not be long before Boondoggle Sports Network is a household brand name."
To advertise on Boondoggle or to have Boondoggle installed in your establishment, please call 888-486-9273.
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also operates unique fantasy sports contests and sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
About Humperdink's
Humperdink's is the Dallas Metroplex's Original Sports Restaurant & Bar. For more information please visit www.humperdinks.com
Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.