Leading Brands, Inc. Announces Q2 and YTD Results




                  Q2 Gross Revenue Growth 38 Percent
                    Net Income of US$0.02 per share

                  YTD Gross Revenue Growth 41 Percent
                    Net Income of US$0.04 per share

VANCOUVER, British Columbia, Sept. 28, 2006 (PRIMEZONE) -- Leading Brands, Inc. (Nasdaq:LBIX), North America's only fully integrated premium beverage company, announces results for the second quarter of its 2006 fiscal year which ends February 28, 2007. All financial amounts denominated in US dollars.

Net income for the quarter was $320,000, or $0.02 per share, versus a net loss of $158,000 or $0.01 per share in Q2 of fiscal 2005. Gross revenue for the quarter was $15,740,000, versus $11,395,000 in Q2 of the prior year, an increase of $4,345,000. US dollar quarter over quarter gross revenue growth was 38%.

YTD net income was $585,000 or $0.04 per share, versus net income of $142,000 or $0.01 per share in the same period last year. YTD gross revenue was $28,975,000, versus $20,551,000 in the first half of last year, an increase of $8,424,000 or 41%, significantly greater than the 35% growth seen in the last half of fiscal 2005 or 0.03% in the same six month period last year.

Discounts, rebates and slotting fees rose from $493,000 in the second quarter of fiscal 2005 to $1,216,000 this past quarter, an increase of more than $700,000. These higher amounts were directly related to new slotting fees and promotions supporting the launch of, and expanding distribution for, TrueBlue(r) and the Company's other brands. Cash inflow from operations for the quarter was approximately $1,058,000, or $0.07 per share, before more than $198,000 in non-cash stock based compensation charges. YTD cash inflow from operations before stock based compensation expense was $1,856,000 or $0.12 per share.

Leading Brands Chairman and CEO Ralph McRae said: "We continue to see strong sales growth from our portfolio of premium beverage brands, which recently grew to include INFINITY(r) Health Water(tm). TrueBlue(r) has now made its way into more than 14,000 chain grocery stores across the United States and Canada and that total is growing every month. I believe that a key indicator of our progress is the cash generated by our operations, obviously before non-cash stock based compensation charges. It is a testament to our Integrated Distribution System that we are able to produce material cash flow while growing at this significant pace. That cash flow allows us to continue to invest behind all of our brands to achieve additional growth."

Mr. McRae continued: "I am also looking forward to our TrueBlue(r) marketing campaign gearing up in California next month. We are anxious to see what the impact of a broad-scale program such as this will have on our brand awareness and sales in a couple of the largest U.S. markets. If it meets with the success we hope, our goal is to roll it out to other large North American cities."

In conjunction with this release, you are invited to listen to the Company's conference call, which will be held on Thursday, September 28, 2006, at 8:00 am, Pacific Time, (11:00 am Eastern Time), with Ralph McRae, Chairman and CEO of Leading Brands, Inc.

TO PARTICIPATE IN THE CONFERENCE CALL PLEASE DIAL-IN:

1-416-850-9143

Any non-GAAP financial measures referenced in this release such as "EBITDA," "cash inflow from operations" or the like do not have any standardized meaning prescribed by GAAP and is therefore unlikely to be comparable to similar measures presented by other issuers.

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated premium beverage company. The Company's unique Integrated Distribution System (IDS) (tm) offers turnkey, one-stop shopping to food and beverage brand owners, including manufacturing, distribution, sales/marketing and licensing. In addition, Leading Brands produces their own line of beverages such as TrueBlue(r), LiteBlue(r), TREK(r) Natural Sports Drinks, NITRO(r) Energy Drinks, INFINITY(r) Health Water(tm), Country Harvest(r) Juices and Caesar's(r) Cocktails.

Forward Looking Statements

Certain information contained in this press release includes forward-looking statements. Words such as "believe," "expect," "will," or comparable terms, are intended to identify forward-looking statements concerning the Company's expectations, beliefs, intentions, plans, objectives, future events or performance and other developments. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. Such statements speak only as of the date hereof. Important factors that could cause actual results to differ materially from the Company's estimations and projections are disclosed in the Company's securities filings and include, but are not limited to, the following: general economic conditions, weather conditions, changing beverage consumption trends, pricing, availability of raw materials, economic uncertainties (including currency exchange rates), government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition and other risk factors described from time to time in securities reports filed by Leading Brands, Inc.

We Build Brands(tm)

This news release is available at www.LBIX.com



 LEADING BRANDS, INC.
 CONSOLIDATED STATEMENT OF INCOME (LOSS) AND DEFICIT
 (UNAUDITED)

 (EXPRESSED IN UNITED STATES DOLLARS)

               Three months    Three months   Six months   Six months
                  ending          ending        ending       ending
                 August 31,      August 31,    August 31,   August 31,
                   2006            2005          2006          2005
 ---------------------------------------------------------------------

 Gross sales     $15,740,271   $11,395,415   $28,974,579   $20,551,158
 Less: Discounts,
  rebates and
  slotting fees   (1,216,479)     (492,506)   (2,343,890)     (717,975)
                ------------------------------------------------------
 Net sales        14,523,792    10,902,909    26,630,689    19,833,183

 Expenses
 Cost of sales    10,089,042     7,807,807    18,621,527    13,699,886
 Selling,
  general &
  administration
  expenses         3,445,297     2,773,595     6,221,616     4,987,082
 Depreciation
  and
  amortization       230,242       232,110       456,058       460,643
 Interest
  expense            130,084        83,120       255,851       161,814
 Other expense            --           410            --           153
                ------------------------------------------------------
 Total Expenses   13,894,665    10,897,042    25,555,052    19,309,578
                ------------------------------------------------------

 Net income
  before taxes       629,127         5,867     1,075,637       523,605
                ------------------------------------------------------

 Less: Income
  tax expense        309,214       163,968       490,881       381,270
                ------------------------------------------------------
 Net income
  (loss) after
  taxes              319,913      (158,101)      584,756       142,335
                ------------------------------------------------------

 Deficit,
  beginning of
  period         (18,745,343)  (17,434,322)  (19,010,186)  (17,734,758)

                ------------------------------------------------------
 Deficit, end
  of period     ($18,425,430) ($17,592,423) ($18,425,430) ($17,592,423)
                ------------------------------------------------------

 EARNINGS (LOSS) PER SHARE
    Basic              $0.02        ($0.01)        $0.04         $0.01
    Diluted            $0.02        ($0.01)        $0.04         $0.01

 Weighted
  average
  number of
  shares
  outstanding     15,467,590    15,058,439    15,290,956    15,051,754
 ---------------------------------------------------------------------


            

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