Shutterfly President and CEO to Ring the NASDAQ Stock Market Opening Bell

Company Celebrates Initial Public Offering


MEDIA ADVISORY, Sept. 29, 2006 (PRIMEZONE) --



 What:
 Jeffrey Housenbold, President & CEO of Shutterfly, will preside over
 the opening bell to celebrate the company's initial public offering on
 the NASDAQ.

 Where:
 NASDAQ MarketSite -- 4 Times Square -- 43rd & Broadway -- Broadcast
 Studio

 When:
 Friday September 29th, 2006 at 9:30 a.m. EDT

 Contacts:
 Bridgette Thomas
 Senior Director Corporate Communications
 415-613-5557
 bthomas@shutterfly.com

 NASDAQ MarketSite:
 Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Shutterfly:

Founded in 1999, Shutterfly, Inc. (www.shutterfly.com) is an Internet-based social expression and personal publishing service. Shutterfly provides a range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.


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