HOUSTON, Oct. 2, 2006 (PRIMEZONE) -- Additech, creator of a unique at-the-pump marketing and distribution system of branded fuel additives, has teamed up with Joe Gibbs Driven, the automotive aftermarket arm of Joe Gibbs Racing. In addition, Additech will use champion crew chief Greg Zipadelli as a spokesman for its product line and for the launch of its new product, Peak Performance.
"Nobody knows more about how to help a car achieve peak performance than Joe Gibbs Racing," said Ralph Koehrer, Additech CEO. "Having a person with Greg Zipadelli's credibility recommend our products creates a very powerful message to our customers that we are committed to the performance of their car."
"My job every day is to maximize the performance in the No. 20 Home Depot Chevrolet," said Zipadelli. "And when it comes to my personal car, using Additech improves the performance by cleaning and lubricating the engine."
Peak Performance
Carbon starts building up in the fuel system of combustion engines in as little as 1,500 miles. This build-up can hurt a vehicle's power, acceleration and fuel economy. That's why auto dealers and repair centers now offer a range of fuel system clean-up products and services. It's also why leading auto manufacturers formed the new Top Tier standards for fuel detergency.
Peak Performance was designed to keep newer vehicles performing at their peak by reducing upper cylinder friction and cleaning up deposits throughout the entire fuel system. Whether a vehicle is 3 months old or 3 years old, motorists can increase gas mileage and protect their engine by using Peak Performance.
"Peak Performance was designed for consumers who want to keep their vehicle performing at its best," said Andy Austin, Additech president. "This product was created to help our customers give their cars the same high level of care that Joe Gibbs Racing gives to its fleet of race cars."
"Additech is a great addition to the Joe Gibbs Driven team," said Steve Boguski, Vice President, Joe Gibbs Driven. "Their product quality is second to none, and the ease of use by enabling customers to purchase Peak Performance at the same time they're fueling their vehicle is truly unique."
Additech operates its system at nearly 1,500 fueling positions across 18 states at major fuel center retailers. The company expects to have the systems installed at over 2,000 fueling positions in over 450 sites by year-end. To find an Additech location near you, go to http://locations.additech.com/Find_An_Additech_Site.aspx
About Joe Gibbs Driven
Joe Gibbs Driven is the automotive aftermarket division of Joe Gibbs Racing (JGR), one of the premier organizations in NASCAR, currently fielding three NASCAR NEXTEL Cup Series teams, three NASCAR Busch Series teams and a NASCAR Weekly Series team. Its driver lineup consists of Tony Stewart, Denny Hamlin and J.J. Yeley in NEXTEL Cup, Hamlin, Yeley and Aric Almirola in Busch, and Marc Davis in the NASCAR Weekly Series.
Joe Gibbs Driven offers automotive aftermarket companies opportunities to partner with one of the leading names in all of sports, as well as one of the top teams in the NASCAR industry.
Based in Huntersville, N.C., and owned by Joe Gibbs -- a three-time Super Bowl-winning coach, a member of the Pro Football Hall of Fame and current coach of the Washington Redskins -- JGR has competed in NASCAR since 1992, winning three Cup Series championships and over 50 NASCAR races, including two Brickyard 400s and the 1993 Daytona 500.
About Additech
Additech, Inc., headquartered in Houston, Texas, builds and operates a unique at-the-pump marketing and distribution system of branded fuel additives that combines the advantages of physical point-of-purchase retailing at the gas pump with real-time direct-to-consumer interactive marketing technology.
For more information, visit Additech's website at www.additech.com. For more information about Joe Gibbs Racing, visit www.joegibbsracing.com.