Trier and Company Announces New Search and Mobile Technology Client Wins

Award-Winning Technology PR Firm Expands Client Roster and Expands Account Staff


SAN FRANCISCO, Oct. 3, 2006 (PRIMEZONE) -- Trier and Company, a leading public relations firm that specializes in providing strategic communications services to high-growth enterprise and consumer technology firms, today announced the addition of two new clients to the agency's roster. NearbyNow and Fonpods are among the latest companies to select Trier and Company's PR's technology practice for comprehensive and strategic communications campaigns. Also, Trier and Company added Account Directors Alicia V. Nieva-Woodgate and Jean L. Lombard to its San Francisco-based staff.

"Trier and Company has consistently grown over the course of the past six years and the first half of 2006 has been a most rewarding time for our agency," said Beth Trier, founder and CEO. "I am thrilled about our continual growth and look forward to showcase our solid experience in top-notch PR initiatives to help increase brand awareness for NearbyNow and Fonpods as well as our present client base."

Trier and Company will leverage its expertise in brand development and positioning in the vertical market sector to help NearbyNow create a successful PR campaign that reaches its target audiences -- retailers and shopping centers. NearbyNow is an online service that allows consumers to search all products, brands, and sale merchandise available at local shopping centers using the Internet or mobile phones. For Fonpods, the recent winner of the DEMOgod award at DEMO fall 2006, Trier and Company will rollout the company within the United States. Fonpods is designed to provide convenient, cost-free mobile access to digital audio content through the simplest, most ubiquitous consumer device -- the phone.

About Trier and Company

Trier and Company is a strategic communications firm working exclusively with technology companies. Our mission is to assist companies in gaining the visibility necessary to succeed in today's highly competitive market through strategic public relations and corporate communications programs focused on targeted vertical market outreach. A majority of Trier and Company's clients are in the enterprise technology sector and focus primarily on financial services, healthcare, manufacturing, retail and networking industries. The company has extensive experience in the areas of B2B and consumer technologies; enterprise hardware and software; mobile and wireless and retail. Trier and Company has been recognized for its exceptional client service and extraordinary results achieved for numerous clients with coveted industry awards. For more information about Trier and Company and its current client roster, please visit www.triercompany.com or call 415.285.6147.



            

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