RADNOR, Pa., Oct. 10, 2006 (PRIMEZONE) -- Health Benefits Direct Corporation (OTCBB:HBDT), a leading innovator in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups, today announced that it has retained The Piacente Group, a full service financial communications consulting firm based in New York. The Piacente Group will assist the Company in implementing a strategic investor relations program to include extensive communications and interaction with the professional investment community.
"The Piacente Group was a natural choice to engage in communicating our investment story to key audiences and building our relationships with Wall Street," stated Scott Frohman, Chief Executive Officer of Health Benefits Direct. "The Piacente Group's successful track record of working with small cap consumer companies gives us a solid foundation for expanding our communications program and increasing our visibility among core investment audiences."
Brandi Piacente, president of The Piacente Group, stated, "We are thrilled to work with Health Benefits Direct, an innovative leader in the field of online health and life insurance and related products. We look forward to partnering with management to implement a targeted investor relations program that will assist in enhancing value for shareholders."
About The Piacente Group
The Piacente Group, Inc. is a full service investor relations and financial communications consulting firm based in New York with offices in San Francisco, Los Angeles, Beijing and Guangzhou, China. The Piacente Group develops and implements strategic programs aimed at broadening investment community sponsorship through best practice execution. The Piacente Group is dedicated to providing clients customized solutions in a dynamic investment environment. For more information, please visit www.tpg-ir.com.
About Health Benefits Direct Corporation
Health Benefits Direct Corporation is a call center-based insurance agency that operates an online marketplace enabling consumers to shop for, compare and purchase individual health and life insurance and related products for individuals and families. Health Benefits Direct Corporation's sales platform combines its proprietary, integrated online technology and dialing application to connect consumers who express an interest in purchasing health or life insurance or related products with its knowledgeable, licensed agents housed in one of its call center locations. www.hbdc.com
Safe Harbor Statement
In addition to historical facts or statements of current condition, this press release contains forward-looking statements within the meaning of the "Safe Harbor" provisions of The Private Securities Litigation Reform Act of 1995, including statements regarding planned investor relations practices. Forward-looking statements provide Health Benefits Direct's current expectations or forecasts of future events. Actual events could differ materially from those reflected in these forward-looking statements due to Health Benefits Direct Corporation's ability to successfully implement its investor relations initiatives. Given these risks and uncertainties, any or all of these forward-looking statements may prove to be incorrect. Therefore, you should not rely on any such factors or forward-looking statements. Health Benefits Direct undertakes no obligation to update publicly any forward-looking statement.