Fire Mountain Beverage Company Informs Investors That Today is the Pay-Date for the Dividend, and a Bright Future is Ahead


VALENCIA, Calif., Oct. 12, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announced today that the Company's transfer agent will begin delivering shares to every qualified shareholder of record, as promised. Some shares will be delivered directly to investors, others will be delivered through brokerage channels (and note fractional shares will not be issued).

According to Anthony K. Miller, CEO, "This dividend is just the starting point; we have an excellent Company, positioned in a tremendous growth industry, and we have outstanding potential. The Third Quarter '06 was by far, the largest revenue producing period in the history of our Company (financials will be filed on or before the due date 11-15-06). We shipped many truckloads of products to many customers during this quarter. We have changed our business focus so we are not solely dependent upon our own brands, but dependent upon our capacity to generate business. We believe that our investors will benefit from our growth in due course. This is has been an amazing year for Fire Mountain Beverage Company and I believe that the best is yet to come."

Fire Mountain Beverage Company bottles, develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages and co-packs and markets a wide range of beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.


            

Contact Data