WASHINGTON, Oct. 13, 2006 (PRIMEZONE) -- Emetrics Summit and Web Analytics Association (WAA) Training Day is breaking attendance records for the industry's highly respected conference, October 15-18, at the Sheraton Premiere, Tysons Corner.
Close to 100 individuals have signed up for a full day of web analytics training sponsored by the WAA, to be held October 15th. It is a first time event for WAA at the Emetrics Summit.
Attendance numbers for the Emetrics Summit, October 16-18, are also approaching sellout. Emetrics Summit is the pre-eminent industry event bringing together marketers, web analysts and business leaders to facilitate maximum results in online marketing.
"Web analytics is no longer just about the Web," says Jim Sterne, WAA president and Emetrics Summit conference chair and event founder. "The online economy is now a significant factor in business health and more individuals, every day, are realizing the need to do the best job they can with their websites."
As a result, says Sterne, the Emetrics Summit and WAA Training Day are attracting marketing professionals who want, and need, to learn how to apply web analytics best practices to their online businesses.
Sterne also noted that the Emetrics Summit has expanded its focus to include a wider variety of subject matter, such as a Voice of the Customer Track, a Business Implementation Track and a Performance Monitoring Track. The goal of the conference is to elevate web site success analysis from web analytics to insights about overall business objectives and the ability to optimize online marketing value, says Sterne.
Networking Event
As part of the WAA Training Day and the Emetrics Summit, WAA will be co-sponsoring "Web Analytics Super Tuesday" October 17 with Eric Peterson of Visual Sciences. The face-to-face social networking event, carrying on the theme of "Web Analytics Wednesday," a networking concept originated by Peterson, will begin at 6 PM at the Sheraton. WAA Event Committee co-chair Nancy Tafferasantos says the event is open to all web analytics practitioners, regardless of whether they are attending the Summit.
Training Day
The sold-out WAA Training Day, five consecutive sessions of valuable, practical knowledge in web analytics, will be held Sunday, October 15th to acquaint attendees with best practices in web analytics and to provide guidance on how to apply web analysis to optimize their online marketing investment. Sessions begin at 9 AM and run until 4:15 PM. June Li, Founder and Managing Director, ClickInsight, is moderating the full day of training.
Education is one of the primary objectives of the WAA, the not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. The WAA has already had great success with its online courses given through the University of British Columbia.
Session topics are:
Session 1: "Getting Started with Web Analytics" presented by Alex Langshur, Principal, Hillwatch. It will review the fundamentals of web analytics, including an exploration of the various approaches, an examination of data collection issues, and a discussion on what you need to know to get started.
Session 2: "Ratcheting Up Website User Experience" presented by Braden Hoeppner, Web Analyst, Telus. Participants will learn how to optimize site content structure and usability, to improve the quality of site content in order to increase conversion.
Session 3: "Optimizing Online Campaigns" presented by Andrea Hadley, NetSetGo Marketing; Keira Lorentzen, Digitas, and Terry Cohen, Digitas. They will use a real life case study to examine how to judge whether an online campaign is working or not.
Session 4: "Selecting a Web Analytics Vendor" presented by Jim Humphrys, eBusiness Leader, W.L. Gore & Associates. Attendees will learn how Gore, a $2 billion diversified global manufacturer, selected a web analytics tool and implemented web analytics.
Session 5: "Selling, Staffing and Sustaining Web Analytics," presented by June Li, will examine the long term use of web analytics to drive organizational growth and support data driven decision making.
About The Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Its members include companies like CoreMetrics, IBM, Omniture, Google Analytics, Walt Disney Internet Group, WebSideStory, WebTrends, and Yahoo! while total membership in the organization exceeds 750 individuals and companies.
Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information about membership, volunteer, or sponsorship opportunities for the WAA, please visit http://www.webanalyticsassociation.org.