News Conference Announcing New Internet Safety Game


ADVISORY, Oct. 16, 2006 (PRIMEZONE) --



 WHO:    Web Wise Kids and the Entertainment Software Association
         Foundation

 WHAT:   Press conference announcing the pre-release of AirDogs, a
         computer game that demonstrates how online crimes -- software
         piracy, fraud, extortion and bullying -- have lifelong legal
         and social consequences for teens and their families.  Web
         Wise Kids, with a grant from the Entertainment Software
         Association (ESAF) Foundation, will make AirDogs available
         for existing Community Partners in all 50 states and is
         expected to benefit more than 2 million students.

 WHERE:  2006 California Cyber Safety Summit:  Protecting Children
          Online
         Sacramento Convention Center, 1600 J Street, Sacramento, CA
          95814
         For more  information:	http://www.cybersafety.ca.gov 

 DATE:   Wednesday, October 18, 2006

 TIME:   12:15 p.m.

 PLACE:  3rd Floor Ballroom - Check with Registration Desk to confirm
         room number.

 PARTICIPANTS:
  --  Charlene Zettel, Director of the California Department of
      Consumer Affairs
  --  McGregor Scott, US Attorney, Eastern California
  --  Dick Ackerman, Senate Republican Leader, California District 33
  --  Monique Nelson, Executive Vice President, Web Wise Kids
  --  Deborah Buyer, Senior Associate General Counsel, Entertainment
      Software Association
  --  Katie Canton, Teen Ambassador, Web Wise Kids

CURRENT FACTS:

An analysis of fraud convictions over recent years points to a disturbing trend. In the past, property offenses committed by minors usually consisted of shoplifting or burglary. Now teenagers are using their computer skills to perpetrate highly complex fraud schemes.



  --  Internet Fraud
  --  Software Piracy
  --  Bullying & Extortion

Promo DVD to be provided.

Web Wise Kids is a California nonprofit organization founded with the mission of "empowering today's youth to make wise choices online." Since 2002, the company has specialized in providing easy to use, school-approved Internet safety education to youth ages 11 to 16 through computer games.


            

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