WEST HOLLYWOOD, Calif., Oct. 16, 2006 (PRIMEZONE) -- Salon City, Inc. (Pink Sheets:SLON) has reached an agreement in principle with matrixx Productions, Inc. on a development deal for the creation of original television programming.
Under the terms of the agreement in principle, Salon City, Inc. has agreed to grant the exclusive right to matrixx Productions, Inc. to develop and produce the World Beautymaker Awards, Salon City -- The Reality Series and other television concepts for a one-year period. The terms of each particular development deal will be negotiated and embodied in a definitive agreement that should be signed in the next two to three months.
"We are thrilled to bring the pages of our Salon City Magazine to life. Celebrities, beauty, fashion, music and lifestyle are very intriguing to our readers and soon, to our viewers," said Salon City, Inc. President and CEO Steven Casciola.
Van Vandegrift, Executive Producer at matrixx, stated, "We envision a number of exciting TV projects and are already in discussions with a major network."
"These exposures will greatly add to the national and international awareness of Salon City which can be monetized into greater advertising revenue," added Casciola.
Salon City Inc. is a publicly traded media company and provides content and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas. Resized to accommodate display criteria for newsstands and airport-displays, the circulation and reach of Salon City Star Magazine is planned to increase dramatically in January 2007, and will include international distribution for the first time in the six-year history of the publication.
matrixx produces advertainment and turns brands into stars. Boasting both extensive production skills and award-winning marketing expertise, matrixx senior executives hail from leading corporations such as NBC and Compaq Computer Corporation, creative organizations like Ogilvy & Mather, Omnicom Group and Crispin Porter + Bogusky, and premier brands such as Frederic Fekkai & Co. and The Ritz-Carlton Corporation.
For more information on the Company, please visit the Company's website at http://www.saloncity.com
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Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.