BURLINGAME, Calif., Oct. 16, 2006 (PRIMEZONE) -- Mobile entertainment company Limbo 41414 announces a new way to play Limbo Auctions, where the lowest, unique bid wins fabulous prizes, not the highest bid. Limbo 41414 now offers the ability to bid in Limbo Auctions from your computer in addition to playing via text messaging on your mobile phone -- further customizing the user's experience based of their personal preferences and schedule.
"We thought the ability to take the game with you wherever you go via your mobile phone was appealing enough; apparently not for our heaviest users," said Jonathon Linner, CEO of Limbo 41414. "They want to play when they're online too -- at work and at home."
Limbo 41414 players can now place bids, and get real-time feedback and tips, via the new online bidding tool -- which ironically looks like a mobile phone -- for all standard rate Auctions, where play is free and individuals are only charged for text messages as determined by their mobile subscription plan. And, as players are identified by their mobile phone numbers, they can seamlessly switch between all methods of entry -- online, SMS or IVR -- for the same Auction based on their individual preferences and schedules.
"The web bidding is super fast. I can whip off bids for the daily Auctions whenever I'm online in the evening. But, I still use the text messaging too. I have my tips sent to my phone and I bid there too so I can get Loot and buy stuff in the store," said avid player Michael Bilodeau. The 18-year old from Manchester, New Hampshire has been playing Limbo 41414 since earlier this year when he saw a television advertisement on the G4 network, and we love hi.
Limbo 41414's current standard rate Auctions include a Sony 42-inch Plasma HDTV and any one of its daily Auctions, which feature items such as an iPod Nano, free gas or $500. Text FUN to 41414 to start playing.
About Limbo 41414
Since launching in December 2005, Limbo 41414 has run more than 250 auctions, awarding more than $360,000 in prizes with winning bids totaling less than $1,000. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. To start playing, simply text FUN to 41414 and choose which auction to bid on. Play via your cell phone, online at www.41414.com or from your home phone.
The company's premier product is the Limbo "Auction" -- an engaging, cell phone-driven text messaging game that integrates the components of both a sweepstakes and an auction. A Limbo Auction is distinct from any mobile text messaging experience in that it is a truly interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top venture capital funds: Azure Capital Partners and Draper Fisher Jurvetson. The venture reunites a proven entrepreneurial team: Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744