BURLINGAME, Calif., Oct. 17, 2006 (PRIMEZONE) -- Limbo 41414(tm) is once again daring players to go as low as they can go with Tickle Me Tuesdays. Beginning today, the mobile entertainment company will offer cell phone users in the United States and Canada a chance to win the most in demand toy of the year, TMX Tickle Me Elmo, by sending a text message with the word ELMO to 41414. The Limbo Auctions kick off every Tuesday at 5 p.m. PT time and will run for a full week, for the next 10 weeks.
Sold out in stores everywhere, this season's hottest toy can be found on most internet auction sites for double or even triple the retail cost. But not with Limbo 41414! The Limbo Auction is distinct from any other experience in that the winner is the person making the lowest bid that no other player makes, not the highest bid. In other words, winners can walk away with a brand new TMX Tickle Me Elmo for just a few dollars!
The Limbo Auction is an interactive, cell phone-driven text messaging game. It encourages players to develop and employ bidding strategies and to stay highly engaged during each round as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.).
Since launching in December 2005, Limbo 41414 has run more than 250 auctions, awarding more than $360,000 in prizes with winning bids totaling less than $1000. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively. Also, no one loses in a Limbo Auction: for each SMS bid placed, players receive Loot that can be redeemed for prizes in Limbo's online store.
Additionally, information on Tickle Me Tuesdays and other prizes up for auction can be viewed by visiting www.41414.com
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its text-message based game play. The company brings consumers an engaging community-driven entertainment gaming experience while delivering exposure to leading brands and media companies through branded prizes. Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com).
Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744