WEST HOLLYWOOD, Calif., Oct. 18, 2006 (PRIMEZONE) -- Annie Casciola, Vice President and Creative Editor for Salon City magazine, announced that the publication's latest editorial features were shot by top New York photographer Luqman Kaka in a series of dramatic beauty images designed to convey the theme for the magazine's upcoming issue, a salute to the worldwide Salon City and 2007.
Said Ms. Casciola, "We are thrilled with the results of the shoot, because it signifies that Salon City has an developing relationship with terrific artists who live and work in fashion capitals such as New York City, London and Paris. As we are based in Hollywood, we are able to really focus in on beauty and entertainment in a unique way."
Kamitha Sloan, Fashion Director for Salon City magazine, oversaw the photography and will be finalizing the details of the multiple-page feature along with managing editor Janis Hashe and art director Kiff Scholl. "We were able to feature some of the top brands in makeup, nails, fashion in our shoot. Look for more of this exciting integrated branding in future issues," said Ms. Casciola.
"We have a talented and growing team of professionals who are coming together under the `Salon City' banner to produce a new look and feel to the meaning of personal beauty for our readers," she continued. "We are preparing for our national rollout of the new Salon City magazine, and many of the future editorial sessions will be completed in New York City. There is just so much talent here that we intend to showcase."
Salon City, Inc.'s (Pink Sheets:SLON) four media initiatives for 2007 include the expansion of publishing, online, live events and television programming. Creating content that is unique to the "Salon City" brand and that integrates other top beauty brands in the world is key to the company's revenue projections in 2007 and 2008.
Steven G. Casciola, President and CEO of Salon City, Inc., has given the green light to expand the creative team's role in developing content. "We believe that conscious consumers are willing to invest in quality material and in media that empowers the individual to be a better person. Here in Salon City, we think we have developed a unique formula to market and distribute that content in a way that will support the company's revenue model, increased market share, profitability and plans for growth as the first publicly traded media company to brand the hundred billion dollar salon industry to the public."
The next issue of Salon City magazine is scheduled to go on sale on newsstands and in top salons across the country beginning in December.
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