HOUSTON, Oct. 18, 2006 (PRIMEZONE) -- American Enterprise Development Corporation, (OTCBB:AEND) announced today that Havoc Distribution, Inc. (its wholly owned portfolio company), has entered into a four-year alliance with the Sacramento Kings organization and Arco Arena in Sacramento.
Havoc's popular energy drink will now be available throughout Arco Arena. The North Lounge on the upper level will be branded as the Havoc lounge. Havoc will be promoted on food and beverage trays, cup holders, in the outdoor smoking area, on floor graphics, pole wraps and menu cards. In addition, Havoc will use the Sacramento Kings logo and market the Havoc energy drink throughout the Sacramento area.
"As a strong supporter of high school, college and professional sports, Havoc expects to deliver a strong product presence in the Sacramento market by working closely with quality teams such as the Sacramento Kings," stated C.K. Williams, the President of AEND. "By co-branding with established sports franchises, we expect to quickly become the next big energy drink brand in America," he added.
Havoc is a wholly owned subsidiary of American Enterprise Development Corporation (OTCBB:AEND). Havoc's approach to the market includes delivering a superior product using well-known affinity brand partners, such as the Sacramento Kings and the Houston Rockets, from whom it licenses branding rights through its sponsorship agreements. The Company expects sales volume to grow rapidly based upon these key relationships.
Havoc is based in Dallas, Texas, and operates as a portfolio company of American Enterprise which is a Texas business development company focused on investments in early stage enterprises that provide significant scalability and opportunity for growth.
Safe Harbor Statement
This news release contains certain "forward-looking statements" within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934. Although the Company believes the expectations reflected in such forward looking statements are reasonable, it can provide no assurance that actual results will meet or exceed such expectations.