IRVINE, Calif., Oct. 19, 2006 (PRIMEZONE) -- go2(r) (www.go2.com), a leading provider of local search and mobile content in the U.S., today announced the launch of go2 Golf, the world's first mobile web application dedicated to providing golf enthusiasts with the best of Golf Digest and the most comprehensive golf-related mobile website and directory to quickly get-it-on-the-go(r).
There are more than 30 million active golfers in the United States, and go2 Golf provides the first ever mobile application designed specifically to cater to the needs and interest of this large and thriving sporting market. Golf Digest, the world's largest golf publication with more than 1.6 million subscribers, teamed with go2 to provide its prestigious rankings of golf courses, equipment, retailers, and other key information that will be helpful to golfers who use the site.
The go2 Golf mobile site leverages go2's patented technology and years of experience in delivering local mobile content to mobile phone users. The go2 Golf mobile site is available across the United States on virtually all web-enabled mobile phones, empowering go2 users to quickly search for and find engaging and relevant golf information with just a few quick clicks on their handset.
"go2 actively engages its mobile users to find ways to expand its products to meet their needs and their interests," said Lee Hancock, CEO of go2. "As a result, we saw the need for a comprehensive mobile site that combined the best online golf content with go2's standard mobile features and benefits, and go2 Golf was created. We are delighted that Acura has chosen to sponsor the significant development associated with this site and that Golf Digest is providing the best-of-breed content for this exciting new go2 Golf mobile website, allowing go2 to develop a compelling and first of its kind mobile content channel."
Acting as a virtual golf buddy that puts the most extensive golf directory into the hands of mobile users, go2 Golf also features the 2007 PGA tour schedule, local weather forecasts, turn-by-turn driving directions and easy access to nearby points-of-interest.
"Given the location-based aspect of golf, mobile devices serve as a great medium to provide information to golfers," said Chris Golier, senior director of business development for Golf Digest. "Integrating the rankings and information that Golf Digest has created over the years with go2's first class directories, provides golf enthusiasts across the nation with easy access to the game, whenever and wherever they feel the urge to hit the links."
Additionally, Genex, an interactive advertising agency, worked with go2 to provide a mobile marketing campaign to promote the all-new 2007 Acura MDX. Acura is the introductory sponsor behind go2 Golf, and through Genex, is utilizing go2's new and innovative Mobile Product Showcase(tm) for the all-new 2007 MDX. The campaign provides in-depth information on the performance, technology, safety and car specifications for the 2007 Acura MDX as well as numerous photos of the 2007 MDX optimized for viewing on virtually all mobile devices.
"Reaching the minds and hearts of today's on-the-go consumer is the greatest challenge facing advertisers today, and go2 has created an environment for providing both quality content and relevant ads to its users," said Chris Muldaur, media supervisor of Genex. "Golf is an out-of-the-house, sometimes out-of-town activity, and we are committed to promoting Acura as a great way of getting to the course or pro shop of your choice."
go2 Golf is available for free to users by visiting www.go2Golf.net on any web-enabled mobile phone. Users can text the word "Golf" to 46211 to receive a link or reminder through a SMS message with the go2 Golf URL.
About go2(r)
go2 owns and operates numerous location, event and category-specific online and mobile websites as integral components of the go2 Mobile Content Network, including go2 Movies(r), go2 Dining, go2 Travel and go2UCLA. go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location services provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses. go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.
go2(r) is a registered trademark of UDS Directory Corp., dba go2 Directory Systems.
About Golf Digest
With a 1.6 million circulation, Golf Digest is the largest golf publication in the world. Golf Digest is a unit of Conde Nast Publications, which includes Conde Nast Magazines, Golf Digest Publications, Conde Nast Business Media Group, CondeNet, Conde Nast Media Group, Fairchild Publications and Conde Nast Shared Services.
About Genex
Founded in 1995, Genex designs, builds and deploys powerful, yet easy-to-use solutions for clients in a variety of industries. Genex has evolved continuously, and it now ranks as one of the largest independent internet consulting and development firms. A privately held company, Genex has offices in Atlanta and Los Angeles.