HONG KONG, Oct. 18, 2006 (PRIMEZONE) -- ECD Hong Kong Limited, a leading digital content distributor and copyright management company in Asia Pacific, announced a ground-breaking licensing deal with The China Audio and Video Association (CAVA). Under the agreement, ECD was granted the worldwide distribution and marketing rights for all digital content hosted in the CAVA content libraries, making ECD the first distributor to represent CAVA's catalogs to distribute all the contents worldwide via ECD's distribution network.
"CAVA is the association that represents all the respective genres, audio and video contents such as the oldest classic music, cultural music, educational publication, movies and television program in China," said Jolland Chan, CEO of ECD. "We are committed to work with CAVA and to promote the Chinese music and video program to the international markets."
Jolland Chan, the founder and CEO of ECD, who uses the author's pseudonym "Xiang Xue Huai" (meaning "Reminiscences In Snow"), is a legendary songwriter, producer and A&R executive. Jolland, who recently wrote the 2008 Beijing Olympic Promotional Theme Song titled "Olympic Beijing," has decades of experience in the music industry and is highly regarded as one of the most accomplished artists and business professionals in the Chinese music industry.
"Digital distribution broadens the network and creates a unique marketing channel for all Chinese contents to enter the international market rapidly which isn't possible in the physical world, and ECD is an ideal partner to help the association to build the marketing and distribution channel internationally," said Liu Guo Xioang, the Founder & Chairman of CAVA.
ECD's distribution network and promotion channels are strong and is capable to market, merchandised and promote the contents through its distribution partnerships, which include leading mobile operators and well know portals around the world. ECD's strategic distributor networks include China Mobile, China Unicom, China Telecom, Sina, Yahoo, MSN, Tom.com, Jukeon.com, The Orchard, MobiFone, HG Media, Chunghwa Telecom, Mobitai, eMedia and Celcom.
About ECD
ECD Hong Kong Limited (http://www.ecd.com.hk) is a pioneering digital content distribution and copyright management company that revolutionized the digital distribution market in Greater China Region and Asia Pacific Region through its innovating content hub. The content hub, which offers a secure and legal retail alternative to help combat rampant music piracy, provides real-time multimedia digital content downloading services so customers can "buy what they really want, the way they want it," offering a vast content selection of music, video and images downloadable to any device available in the market, or sent automatically to any cell phone handset. ECD aggregates content from the Asia Pacific Region using its proprietary Digital Asset Management Platform.
The ECD Hong Kong Limited logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2962
About CAVA
China Audio and Video Association (www.chinaav.org), the only state owned audio and video professional non-profit organization with its head office in Beijing, is the professional link between the government and the audio and video industry in China. CAVA engages in the audio and video production management, formed by national enterprises, institutions and individuals voluntarily with legal responsibility. CAVA was established in 1994 with over 400 members including audio and video publication, CD and DVD manufacturers, master production and publication. CAVA supports anti-piracy and performs the duty as a copyright collection administrative center as well as provide consultancy services. The primary objectives and functions of CAVA are to carry out the national formulation of the audio and video industry regulations and policy, and reflect the industry 's opinion and request to the central government.