BURLINGAME, Calif., Oct. 27, 2006 (PRIMEZONE) -- Mobile entertainment company Limbo 41414 invites fans from across the galaxy to compete for Star Wars collectables, and interact with other fans, via text messaging. The company is launching a series of Star Wars Limbo Auctions - where the lowest, unique bid wins awesome prizes, not the highest bid - featuring Star Wars collectibles as well as the opportunity to connect with other Star Wars fans through special interactive features: the opportunity for fans to vote on future Limbo Auction items and the ability to earn Loot bonuses for telling friends to join the fun.
For starters, Limbo 41414 will launch the inaugural Star Wars Limbo Auction in the series with an epic battle that pits the Light Side versus the Dark Side. Players will compete for the spoils of victory: the ability to choose between a Force FX Obi-Wan Kenobi Lightsaber EP or a Darth Maul Lightsaber EP I - the full double-bladed lightsaber. Show your true colors and declare yours the righteous hue!
The Star Wars Limbo Auction - Sith vs. Jedi - starts today and play continues through October 30th. To start playing and cast your vote, simply text SITH or JEDI to 41414. And, for more information, rules or to learn more about the creators of the Limbo Auction, visit www.41414.com. Limbo 41414 plans to launch new Limbo Auctions featuring Star Wars collectibles every two weeks. Fans are encouraged check Limbo 41411's web site frequently, or to sign up for new Limbo Auction text alerts online, at www.41414.com. May the Force be with you!
The "Limbo Auction" is an interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). And, players can seamlessly switch between methods of entry - online or text messaging - for the same Limbo Auction based on their individual preferences and schedules.
Since launching in December 2005, Limbo 41414 has run more than 300 auctions, awarding more than $390,000. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.
About Limbo 41414
Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners and Draper Fisher Jurvetson. Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744