IRVINE, Calif., Oct. 30, 2006 (PRIMEZONE) -- go2(r) (www.go2.com), a leading provider of local search and mobile content in the U.S., today announced that it has agreed to a strategic alliance with Geosign Corporation, a leading Internet publishing and marketing company, and its affiliates. This alliance, which also includes a strategic investment in go2 and other financing totaling $13 million, is intended to provide go2 additional capital and other resources to continue expansion of its Mobile Content Network(tm) and industry leading local search and directory information websites.
"Web-enabled mobile phones provide anytime, anywhere access to a tremendous amount of information, and go2 provides the crucial components to ensure that users can easily find and take full advantage of a variety of local and other Internet content through its one-of-a-kind Mobile Content Network," said Tim Nye, founder and CEO of Geosign. "Since 1999, go2 has been a leader in the mobile revolution, and we are delighted to work with them to provide our online content, technology and resources to help further enhance the mobile and online user-experience."
go2 has commercially deployed its leading mobile search and content sites throughout the United States, and continues to grow by enabling mobile Internet users to easily find and access the richest content available on the mobile web, with particular emphasis on local information. Through the new partnership and financing, Geosign and go2 will work together to combine their respective content and technologies to provide world-class mobile web and Internet services and content.
"Geosign has an outstanding track record for driving Internet traffic and value, through its vision, content, technology, personnel and business model, including its publishing portfolio of more than 150 websites covering a wide range of consumer topics in more than 15 categories," said Lee Hancock, CEO of go2. "From travel to fashion, Geosign drives more than 35 million visitors to its sites each month, and we look forward to leveraging Geosign's content and capabilities to help us grow and expand go2's traffic and value to our end users, carrier partners and advertisers."
About Geosign Publishing
Geosign Publishing encompasses a large network of online information guides related to key consumer product niches. Our in-house team of writers, editors and designers cover a wide range of topics from consumer electronics and home decorating to gourmet food and fitness equipment.
About go2(r)
go2 owns and operates numerous location, event and category-specific online and mobile websites as integral components of the go2 Mobile Content Network(tm), including go2 Movies(r), go2 Dining(tm), go2 Golf(tm), go2 Travel(tm) and over 60 mobile websites dedicated to specific colleges (e.g. go2UCLA, go2Harvard, etc.). go2 websites have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers, providing mobile users with easy access to information on-the-go, including driving directions, horoscopes, magazine articles, movie times, sports trivia, travel information, weather and more. All go2 mobile content sites are fully integrated with any GPS-like automatic location services provided by wireless carriers, and feature one-touch calling and turn-by-turn directions together with detailed information on thousands of U.S. businesses. go2 Advertisers include ABC, American Express, AOL, Delta, ExxonMobil, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony and Visa. Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, local search and directory services on mobile devices. For more information, visit www.go2.com.
go2(r), go2 Movies(r), go2 Dining(tm), go2Golf(tm), go2 Travel(tm), mGuide(r) and Mobile Content Network(tm) are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.