CARTERET, N.J., Oct. 30, 2006 (PRIMEZONE) -- Pathmark Stores Inc., (Nasdaq:PTMK) today announced it has selected HEILBrice as its advertising agency of record. HEILBrice will handle all strategic positioning, advertising, marketing and media efforts for Pathmark Stores.
"This is an exciting time at Pathmark, we are creating a fresh, new shopping experience for our customers," said John Derderian, Executive Vice President, Strategy & Marketing for Pathmark Stores, Inc. "HEILBrice has an impressive history with the grocery industry: they understand how to maximize the value of a brand, create a dynamic in-store experience and talk to shoppers. We are very pleased to share their thinking and creativity with Pathmark team members, consumers and shareholders."
"Pathmark is a strong brand that we are incredibly proud to be associated with," said Hal Brice, Chief Executive Officer, HEILBrice. "They operate in diverse neighborhoods where they serve a loyal customer base. We're excited to work with the Pathmark team to bolster their sales, strengthen their brand perception and increase their shareholder value by capitalizing on their local strength; and leveraging all of the great things they are doing in both their perishable departments, and center store."
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include: The Penn Traffic Companies; The Los Angeles Times; Los Angeles Clippers; Ketel One Spirits; LA INC., The Los Angeles Convention and Visitors Bureau and Piccadilly Restaurants.
About Pathmark
Pathmark is a regional supermarket chain currently operating 141 supermarkets in New York, New Jersey and Philadelphia metropolitan areas. Additional information about Pathmark may be found at its website, www.pathmark.com