NEW YORK, Nov. 10, 2006 (PRIMEZONE) -- Dow Jones & Company (NYSE:DJ) today reported October advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal increased 5.7% in October on a 1.8% increase in advertising volume. Increases in financial, technology and general advertising linage were partially offset by a decline in classified advertising. Financial linage increased 10.2% due to increases in wholesale and insurance advertising, partially offset by a decline in retail advertising. Technology linage increased 3.3% as increases in communications, office products and software advertising were partially offset by lower personal computer advertising. Linage in the Journal's general advertising category increased 0.4% as increases in media, corporate, healthcare, luxury goods and other consumer advertising were partially offset by decreases in auto and travel advertising. Classified linage decreased 3.7% due to a decrease in real estate advertising.
At Barron's, total advertising revenue decreased 7.1% in October on a 6.5% decrease in advertising pages due to lower financial and technology advertising.
International advertising revenue increased 16.6% in October due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.
Local Media Group advertising revenue in October decreased 4.8% on a 10.8% decline in volume. Decreases in classified (down 12.5%), preprint (down 6.9%), non-daily (down 3.6%) and display (down 0.9%) advertising were partially offset by a gain in online (up 78.5%) advertising revenue.
Dow Jones & Company (NYSE:DJ) (dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva and with Hearst of SmartMoney. Dow Jones also provides news content to CNBC and radio stations in the U.S.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636
Dow Jones & Company 2006 Advertising Linage Percentage
Increases (Decreases) from 2005
October Year to date
Actual Actual
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THE WALL STREET JOURNAL: (1)
Total advertising revenue 5.7% 9.7%
Total advertising volume 1.8% 8.2%
General 0.4% 5.6%
Technology 3.3% 2.5%
Financial 10.2% 10.5%
Classified & Other (3.7%) 13.5%
International advertising revenue (2) 16.6% 5.6%
Barron's advertising revenue (7.1%) 7.2%
Barron's advertising volume (6.5%) 0.2%
Ottaway Newspapers advertising revenues: (3)
Display (0.9%) 0.6%
Classified & Other (12.5%) (2.8%)
Non-daily (3.6%) (0.5%)
Preprint & other (6.9%) 3.0%
Online 78.5% 52.0%
Total advertising revenues (4.8%) 1.0%
Ottaway Newspapers advertising volume (4) (10.8%) (7.1%)
(1) General, technology and financial advertising for 2005 was
reclassified to conform to the current year presentation.
(2) Includes the international editions of the Journal and the Far
Eastern Economic Review.
(3) On Oct. 27, 2006, the company reached an agreement to sell six
community newspapers. Accordingly, these operations are excluded
from these results pursuant to Statement of Financial Accounting
Standards No.144 "Accounting for the Impairment or Disposal of
Long-Lived Assets."
(4) Excludes preprint & other volume and online advertising