LOS ANGELES, Nov. 14, 2006 (PRIMEZONE) -- Vertical Branding Inc.'s (OTCBB:MFCD) subsidiary, Ad South Marketing, LLC, has announced that the Company will begin releasing its Hercules Hook(tm) product to national retailers this month. The Hercules Hook(tm) is a unique wall-hanging device intended for use in hanging pictures, mirrors, and shelves weighing up to 150 pounds. The Hercules Hook(tm) is easily installed without the use of hammers, nails or drills. For additional product details, please visit www.herculeshook.com.
John Cammarano, President of Ad South Marketing, LLC, said that, "Since we began operations as Ad South Marketing, LLC, in August of this year, we have been gratified by the reception among buyers at major retail outlets for our Hercules Hook(tm) product line. With the receipt of a recent purchase order for over $1,000,000 from one of the world's largest retailers, we believe that our efforts have been validated and that this rollout is also a testament to the effectiveness of our direct to consumer marketing and branding campaign."
"The Ad South Marketing team, with the support of the Vertical Branding, Inc. staff, has set up a network of experienced national sales representatives and set the foundation for an extensive fourth quarter retail roll-out of the Hercules Hook(tm) to mass retailers and drug outlets in the USA," said Nancy Duitch, CEO of Vertical Branding, Inc.
The eager reception of Hercules Hook(tm) at retail is also a tribute to the success of Vertical Branding's "Return on Investment" marketing strategy as the advertising vehicle to drive retail sales. Vertical Branding, Inc. has for several months been successfully driving direct to consumer sales, as well as building brand recognition for Hercules Hook(tm) through profitable transactional TV, print, and Internet-based advertising campaigns.
Linda Reichert, President of Associated Technologies, who has awarded the exclusive U.S. Distribution rights of Hercules Hooks(tm) to Vertical Branding, Inc., said, "Vertical Branding immediately saw the potential of my product, Hercules Hook(tm). Vertical Branding, Inc. has proved to be the best marketing partner I have worked with in over twenty five years in this business. Their tireless efforts, talent and effective relationships have resulted in a place for Hercules Hooks(tm) on the shelves of the world's largest retailers. I am both pleased and grateful for the efforts of the Team at Vertical Branding and their Ad South Marketing, LLC, subsidiary, and look forward to bringing them more unique items and continued success."
About Vertical Branding, Inc. and Ad South Marketing, LLC
Ad South Marketing, LLC is a wholly owned subsidiary of Vertical Branding, Inc., formerly MFC Development Corp, (OTCBB:MFCD) formed when the Company completed an asset purchase agreement with Ad South Partners, Inc. and took over its retail operations.
Vertical Branding, Inc. is a consumer products, branding, marketing, and distribution company. The Company uses an integrated and vertical marketing approach and utilizes a variety of media channels, including television, online media and print advertising to drive direct to consumer sales as well as retail, catalog and international product distribution. Vertical Branding, Inc.'s focus is on finding outstanding and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house ware product categories. For more information, please visit: www.verticalbranding.com.
Certain statements in this presentation may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the Safe Harbor created by those rules. All statements of fact, included in this presentation, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Events that may arise could prevent the implementation of any strategically significant plan(s) outlined above. The Company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in the Company's Form 10-KSB filing, its registration statements and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this presentation whether as a result of new information, future events or otherwise.