GONZALES, La., Nov. 14, 2006 (PRIMEZONE) -- Crown Crafts, Inc. (the "Company") (OTCBB:CRWS) today announced the appointment of Rosa Hearn as Sales Manager for the Hispanic market. Ms. Hearn comes to the Company with over 10 years of previous sales and management experience. In her new capacity, Ms. Hearn will be developing new and existing opportunities within the Hispanic market. The appointment of Ms. Hearn shows the Company's dedication to the growing Hispanic market which consists of approximately 40 million consumers in the United States.
The majority of Crown Crafts' products, including bedding, blankets, accessories, bibs and bath items will be marketed to the Hispanic market through the Company's wholly-owned subsidiaries, Crown Crafts Infant Products, Inc. and Hamco, Inc. These products will be private label, Company-branded and licensed products, including the Baby Mink brand that the Company announced last week it had licensed from Apolo Textil, S.A. de C.V.
Crown Crafts, Inc. designs, markets and distributes infant and juvenile consumer products, including bedding, blankets, bibs, bath items and accessories, and luxury hand-woven home decor. Its subsidiaries include Hamco, Inc. in Louisiana, Crown Crafts Infant Products, Inc. in California and Churchill Weavers, Inc. in Kentucky. Crown Crafts is America's largest distributor of infant bedding, bibs and bath items. The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.