Buffalo Technology Recognized For Channel Excellence and Dedication

Leading Technology Distributors, Ingram Micro and Tech Data Honor Buffalo As an Outstanding and Valuable Partner


AUSTIN, Texas, Nov. 15, 2006 (PRIMEZONE) -- Buffalo Technology, a global leader in the design, development and manufacturing of wireless and wired networking, storage and memory solutions announced today it has received awards from both Ingram Micro Inc., (NYSE:IM) and Tech Data Corporation (Nasdaq:TECD), two of the worldwide leading distributors of IT products.

Buffalo received Ingram Micro's Leap Award, which recognizes those manufacturers that exemplify outstanding growth and partnership. In addition, Tech Data's TechSelect community of SMB VARs recognized Buffalo for its commitment to the channel by presenting the company with the Most Engaged Business Partner Award.

"Buffalo understands and appreciates the role our channel partners play in building the Buffalo brand and expanding our market share. Our channel partners provide us with tremendous access to the reseller channel and has supported us immensely in our growth endeavors," said Erny-Jay Mezas, director of sales at Buffalo Technology. "We are honored to be recognized by two of the most respected companies in IT. It is affirmation to our commitment to the channel and the market as we strive to put forth affordable, easy-to-use, best-of-breed solutions that complement any environment - from the home to SMBs."

"Buffalo has built a very strong presence within the channel community, and we congratulate them for receiving the Leap Award," stated Ken Bast, vice president, vendor management at Ingram Micro. "Ingram Micro's Awards of Excellence are given to companies that have proven their dedication to the channel and commitment to strong reseller relationships. Buffalo is very deserving of this award for its continued growth and channel perseverance."

Ingram Micro presented the Leap Award to Buffalo at the distributor's annual Awards of Excellence ceremony, which took place last month at the 2006 Ingram Micro Marketing Symposium in Anaheim, Calif. The Awards of Excellence recognize the business and partnering achievements of leading and emerging technology manufacturer and software developers.

Tech Data presented its award to Buffalo at its recent TechSelect Chicago Partner Conference where TechSelect members voted Buffalo as the Most Engaged Business Partner. The members chose Buffalo for the award because it provided the most valuable interaction throughout the conference, as demonstrated during the Technology Showcase, Buffalo's Boardroom Session and other engagement opportunities during the event.

"Buffalo consistently demonstrates its loyalty and commitment to our TechSelect reseller community," said Chuck Bartlett, Tech Data's vice president, Networking Product Marketing. "Through their exceptional engagement with resellers during conferences and throughout the year, they have become a valuable partner for many TechSelect members."

Buffalo's VAR program offers partners more flexibility by offering multiple levels of partnership: Authorized Partner, Silver Partner, and Gold Partner. Program elements include access to the partner extranet; preferred pricing, access to MDF; Reseller Council, priority toll-free technical support as well as marketing support.

For more information on Buffalo Technology and its channel program, please visit the company's website at http://www.buffalotech.com/partners/index.php

About Buffalo Technology

Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, memory, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Technology and its products, please visit www.buffalotech.com.

About Ingram Micro

As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves 140 countries and is the only global IT distributor with operations in Asia. Visit www.ingrammicro.com.

Buffalo, Inc. trademark statements. Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned are the property of their respective owners.



            

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