VJE Consultants Cites 'Experience and Common Sense' as the Operating Principles of New Westchester PR Consultancy

CEO Sees Waning Demand For the Full Service Agency Approach


PORT CHESTER, N.Y., Nov. 15, 2006 (PRIMEZONE) -- A senior public relations executive has formed a corporate communications and crisis management consultancy operating on the premise that not every client or prospect, regardless of size, needs a "Full Service" agency, and the attendant overhead costs.

The company, VJE Consultants, was established by Victor Emmanuel, whose 35 years experience in the industry has included the management of global accounts ranging from UBS (formerly Swiss Bank Corp.) and Saudi Basic Industries Corp. (SABIC), to smaller enterprises such as Knox & Company (investment banking) and Greenwich Orthopedics.

Mr. Emmanuel notes that certain conditions require multi-faceted campaigns. "However, untold hours are spent -- and billed -- on PR issues that could have been resolved in a fraction of the time with the simple application of common sense and experience.

"As independents, we provide senior level consulting services on a daily, weekly or project basis. The full service model simply does not allow that flexibility," he said.

Specific services offered by VJE Consultants include media relations, crisis management training, preparation and distribution of news materials, research and preparation of communications programs and program implementation.

VJE Consultants has also established a network of independent associates including:



 -- Compliance Risk Management. Principal is Christopher Franke, former
    Managing Director of Compliance/The Americas for J.P. Morgan.

 -- Hypergraphics Inc. Graphics and website design agency based in
    Manhattan. Principals are Rory McCafferty and Cecilia Steele.

Mr. Emmanuel was a Senior Vice President of Burson-Marsteller, and a co-founder and Chief Operating Officer of Emmanuel Kerr Kilsby Public Relations Inc. (1990-2004). In June 2004 the firm was sold to Creative Partners LLC, where Emmanuel served as a managing director until August 2006.

A resident of Port Chester, NY, he is a graduate of the University of Notre Dame with B.A. Degrees in Marketing and English.



            

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