Disney Store Marks the Beginning of the Holiday Season With Can't-Pass-Up Storewide Specials; Early Shopping Hours and Day Only Promotions Start Black Friday

Innovative Toys, the Trendiest Fashions for Kids, Great Gifts to Give and Holiday Decorations ... All for the Most Magical Time of the Year


PASADENA, Calif., Nov. 16, 2006 (PRIMEZONE) -- Disney Store (Nasdaq:PLCE) locations nationwide will usher in the holiday season with special promotions, gifts with purchase and incredible savings on its exclusive lines of holiday toys, clothing, holiday decorating and home goods beginning November 24, the day after Thanksgiving. Traditionally known in retail as "Black Friday," the biggest shopping day of the year at Disney Store will no doubt make many Wishes Granted!

Nationwide, most Disney Stores will open at 5 a.m., with 20% (a) off on everything until 10 a.m. After 10 a.m., guests will receive a special gift with purchase -- a fun pair of Mickey Mouse ears to make the rest of the shopping day merry and bright (b).

This holiday season, Disney Store has created an amazing selection throughout every store. Toys, apparel and home accents, are all inspired by Disney's library of great family films ... The Little Mermaid, Disney Princesses, and the blockbusters, Disney's Pirates of the Caribbean and Disney/Pixar's Cars. Gifts range from the extravagant Special Edition Ariel Doll, with hand sewn costuming, adorned with crystals ($99.50) to stocking stuffers such as polar fleece character-themed gloves, scarves and hats ($8.50 or 3 for $20). And you can find the stockings to stuff with beloved Disney characters portrayed in a nostalgic whip-stitched style.

"Disney Store is ready to Grant Wishes with our most popular items such as Disney Princesses, Cars, Pirates of the Caribbean and The Little Mermaid merchandise for holiday shoppers," said Amy Hauk, Senior Vice President and General Merchandising Manager, Disney Store. "Disney Store has something for everyone. Simply, great gifts for all ages, making Disney Store a very special, one-stop shopping destination for families."

And here is how Wishes Will Be Granted at the Disney Store ...

For Girls

The Disney Princess Royal Collection is an exclusive Disney Store creation for 2006 celebrating the grandeur and enchantment of Disney Princesses in a most elegant and regal point of view.

The Royal Collection Horse and Carriage is a thing of delight. Simply tap the horse's leg with a magic wand and the proud white horse walks, pulling the carriage and the Disney Princess to the ball (SRP $69.50).

Royal Collection Disney Princess MP3 Players let little princesses take their favorite tunes along for the ride (SRP $99.50).

Royal Collection Disney Princess Dolls include the favorite Disney Princesses Cinderella, Belle, Sleeping Beauty and Jasmine. Each is dressed in hand-fitted velvety winter gowns with faux fur trim and beautiful jeweled detailing (SRP $19.50).

Royal Collection Disney Princess Trimmed Hooded Jackets have never made keeping warm look so regal. Soft and luxurious faux fur trimmed hooded jackets with shimmering satin linings (SRP $49.50).

My Size Ariel Talking Doll is a fully detailed doll that brings to life Disney's beloved mermaid and will be the joy of every little girl (SRP $129.50).

Ariel Remote Control Infrared Vehicle uses technology exclusive to Disney Store utilizing a luminous infrared beam to control the car to the delight of your little princess (SRP $49.50). (Also available in Dash, Buzz Lightyear and Lightning McQueen styles) (SRP $49.50).

For Boys

Buzz Lightyear Program-A-Bot with Alien allows kids to program up to 36 unique steps in one sequence and save the world with everyone's favorite hero, Buzz Lightyear! (SRP $49.50).

Buzz Lightyear Remote Control Helicopter is a fully functioning remote control helicopter. Aerodynamic, stable and easy to fly, this exciting toy can be used indoors and out (SRP $69.50).

Black Pearl Remote Control Ship is a detailed re-creation of Captain Jack Sparrow's Black Pearl. Use the ship's wheel remote control to steer the ship to adventure. The ship includes action figures, retractable anchor and shooting cannonball function (SRP $49.50).

Pirates of the Caribbean 16" Articulated Figures are modeled after the swashbuckling Jack Sparrow and his nemesis, Davy Jones. Incredibly detailed and hand-painted, these character figures have recorded voices quoting lines from the blockbuster film (SRP $49.50).

Cars 2-Pack Race Track Playset from the Disney/Pixar film, Cars. Players can race, cut off or overtake each other on the track at any given point of the course (SRP $79.50).

Lightning McQueen Remote Control Car puts the rubber to the road with special voice feature and can do wheelies at your command. (SRP $49.50).

Deck Out the Home. There's Something for Everyone, Even the Family Pet!

Spectacular Snowglobes are a hallmark of Disney Store. Our exclusive line of hand-painted snow globe sculptures depict classic Disney scenes (SRP $64.50-$114.50).

Character Sleepwear for the entire family. Bundle up for a long winter's nap with your favorite Disney characters.

Whip-stitched Character Knit Sweaters range in sizes from adult to children and infants to pet sizes. (SRP $16.50-$29.50/pets $19.50).

Vintage-Inspired Holiday Apparel for girls, boys and infants. A dressy line of vintage-style apparel with fabric prints inspired by classic Disney art (SRP $14.50-$29.50).

Stocking Stuffers

Fleece Warmwear include character printed fleece gloves, hats and scarves to keep your little princesses and heroes toasty all winter long. (SRP $8.50 each or 3 for $20).

Kid's and Adult's Watches from Princesses to Pirates, Disney Store has character watches that make keeping time fun! (SRP $7.50-$19.50).

Keepsake Ornaments are great gifts or use them to decorate your home. Glitter vintage styles and regal princess crown ornaments will bring a magical touch to your home this year. (SRP $8.50 each or 3 for $20).



 (a) Special 20% offer does not apply to Disney Store Outlets

 (b) Gift with Purchase Mickey Ears not available at Disney Store
     Outlets

About Disney Store North America

Disney Store originated the themed retail environment when it opened its first store in Glendale, California in 1987. Disney Store currently operates over 300 locations in the United States and Canada that offer immediate access to magical Disney products. Disney Store North America is owned, and under license operated, by a subsidiary of The Children's Place Retail Stores, Inc. a leading specialty retailer of apparel and accessories for children. Call 800-757-5933 for store locations.

The Disney Store logo is available at http://www.primezone.com/newsroom/prs/?pkgid=3055



            

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