IRVINE, Calif., Nov. 17, 2006 (PRIMEZONE) -- The owners of a new restaurant are betting that the public will embrace "the next step in the evolution of American dining" as The Veggie Grill marks its debut at the University Center in Irvine (4213 Campus Drive, near Trader Joe's). The brainchild of Internet entrepreneur T.K. Pillan, investment firm owner Kevin Boylan and veteran restaurateur Ray White, The Veggie Grill features a menu of classic American food with an exotic twist. The sandwiches, burgers, salads, decadent desserts and other casual fare contains ingredients rarely used in Western cooking that are flavorful, boast exquisite textures and do not contain any of the harmful elements found in so many of today's foods. White expects that The Veggie Grill will distinguish itself amongst others in the genre much like his previous endeavor, Native Foods, did when it earned USA Today's "best vegetarian restaurant in the nation" designation.
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"We're delighted to introduce The Veggie Grill in Irvine where we believe that the area's educated and sophisticated residents are ready for a new adventure in dining," said Pillan. "Our menu holds a wide range of classic American favorites packed with flavor and designed to satisfy any palate. We look forward to sharing our wholesome, savory signature specialties with the dining public."
The menu boasts a number of starters including sweet potato fries and wings, entree salads such as the Baja Fiesta and the chopped salad, a wide range of sandwiches including the barbecue "Texas Hold 'em," Philly steak, classic Reuben and burgers. Desserts include carrot cake and a decadent chocolate cake. An organic beer and wine list is also available. Prices range from $3.50 for starters to $8.50 for the highest priced entree.
"The public is ready for something new -- a departure from the use of traditional ingredients and flavor profiles and the arrival of an entirely new concept in American dining," said Boylan, who revealed that he and his partners conducted extensive research across the nation before launching The Veggie Grill.
Added White, "I've been in the restaurant business for more than 30 years and during that time have been instrumental in launching numerous successful restaurants. This is an exciting concept and I'm confident that our take on classic American fare will prove tremendously popular with the dining public."
For more information contact The Veggie Grill at (949) 509-0003 or visit www.veggiegrill.com.
Photo is also available via AP PhotoExpress
