LOS ANGELES, Nov. 17, 2006 (PRIMEZONE) -- Vertical Branding, Inc. (OTCBB:VBDG) has announced that it has been granted permission by NASDAQ to change its stock symbol to VBDG. This change in stock symbol coincides with the Company's recent corporate name change from MFC Development Corp to Vertical Branding, Inc. The Company's new name, Vertical Branding, Inc., reflects its ongoing business activities as a vertically integrated consumer product branding, marketing and distribution company.
Vertical Branding, Inc. will continue to use multiple media channels, including Online, Television and Cable and Print to build brand awareness, drive sales and support the distribution of its proprietary and exclusive product brands utilizing its signature "Return on Investment" advertising strategies. This proven and targeted advertising strategy is also a key driver for extending the Company's proprietary brands into Retail distribution, through its retail network of 18,000 Retail stores.
The change of name to Vertical Branding, Inc. was approved by the Company's Board and by its Shareholders and filed on Oct. 31, 2006, in the State of Delaware. Vertical Branding Inc. will be the name under which the company will do business going forward. The company's wholly owned subsidiary Adsouth Marketing, LLC, will continue to be the entity which conducts its Retail distribution activities. Subsidiary company World Wide Excellence LLC will no longer be the Company's public facing operating entity for its direct to consumer marketing efforts.
Vertical Branding Inc will continue to focus on its exclusive and/or proprietary brands in three major product categories: Beauty, House-wares and Personal Care. Among the best known brands marketed by the Company are Hercules Hook, a unique wall hanging system which combines great strength with simplicity of use and installation; Starmaker Products, a line of unique beauty products developed by Hollywood professionals and used on the sets of leading TV shows and movies, and DermaFresh/Youth Factor, a proprietary line of beauty and anti-aging products owned and developed by the Company. The Company is developing Starmaker and DermaFresh into "umbrella" brands for ongoing product development and line-extensions. All Vertical Branding, Inc. products are marketed through a vertically integrated strategy which includes layered consumer-facing offer advertising distributed through a variety of media channels and a carefully managed Retail distribution network of Retail stores, shopping channels and international sales channels.
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.