SANTA CRUZ, Calif., Nov. 20, 2006 (PRIMEZONE) -- Web analytics leader ClickTracks announced the latest offering in a continuing series of free online classes that teach online marketing and web analytics techniques. On November 27 and 28, 2006, EmailLabs' Director of Consulting Services, Stefan Pollard will present a class entitled "Designing Effective HTML E-mails".
In this live interactive class (note: the same topic will be presented both days), Stefan will teach techniques for designing HTML emails that improve rendering in email clients and inspire action. He'll address important topics such as HTML design and coding for optimal inbox delivery, reducing spam signatures, combining text and images to improve readability, style sheets and tables, layout tips for preview panes and more.
The classes are free and guaranteed to be devoid of annoying sales pitches. Anyone may sign up for the online classes at www.clicktracks.com/seminars. And by signing up, you'll receive the Complete Guide for Creating HTML E-mails -- discover how you can optimize your email marketing ROI.
Free Learning Edition: ClickTracks Appetizer
To complement the series of online marketing and web analytics classes, ClickTracks offers ClickTracks Appetizer, a free web analytics software program that includes several of ClickTracks' most popular features--like its famous overlay view, path view, page analysis and basic visitor labeling. Appetizer is free software (not a trial) and is available for download at www.clicktracks.com/products/appetizer.
Beginning on Wednesday, November 22, 2006, users of ClickTracks Appetizer will be treated to 10 days of free access to three advanced reports typically only available in commercial versions of ClickTracks:
Advanced Labeling report (http://www.clicktracks.com/advanced_labeling.php)
Site Overview report (http://www.clicktracks.com/site_overview_report.php)
Campaign report (http://www.clicktracks.com/campaign_report.php)
The reports will be referenced in the online classes, and users can follow along with analysis of their own sites.
All You Can Eat on "Web Analytics Day"
Also, on Wednesday, November 29th, 2006, ClickTracks will "turn on" all advanced features in Appetizer. For 24 hours, Appetizer users will have full use of ClickTracks' industry leading funnel report, robot report, campaign report, search and keyword performance, and advanced visitor labeling -- features found in ClickTracks' more powerful editions (Analyzer, Optimizer, and Professional).
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web metrics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards, and received a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com. The ClickTracks line of software includes ClickTracks Analyzer, ClickTracks Hosted, ClickTracks ISP and ClickTracks Professional. For more information, please visit www.clicktracks.com or send e-mail to info@clicktracks.com.
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