BURLINGAME, Calif., Nov. 28, 2006 (PRIME NEWSWIRE) -- Mobile entertainment company Limbo 41414 invites collectors of all ages to play to win in a new series of Limbo Auctions for Barbie collectibles, and to interact with other fans, via text messaging and online. The company is launching a series of Barbie Limbo Auctions where the lowest, unique bid wins sought after Barbie keepsakes as well as the ability to earn Loot bonuses, Limbo 41414's loyalty bucks, for telling friends to join the fun.
For starters, Limbo 41414 will launch the inaugural Barbie Limbo Auction in the series with the exclusive Holiday Barbie created by famous fashion designer Bob Mackie. Dressed in a sumptuously embroidered black gown embellished with festive multicolored stars and white faux fur, the 2006 Holiday Barbie marks Mr. Mackie's second Holiday Barbie doll creation. Sure to be treasured for years to come, this wonderfully sophisticated doll makes a beautiful keepsake for collectors of all ages. And, one lucky winner will waltz away with this new holiday classic for pennies on the dollar!
The "Limbo Auction" is an interactive game where the winner is the person making the lowest bid that no other player makes, not the highest bid. It encourages players to develop and employ bidding strategies and to stay highly engaged as they receive comments and tips regarding their bids (e.g., "you're the lowest unique bid," "your bid is unique but not the lowest," etc.). And, players can seamlessly switch between methods of entry -- online or text messaging -- for the same Limbo Auction based on their individual preferences and schedules.
The first Barbie Limbo Auction is now live and play continues through December 6th. To start playing, simply send a text message with the word BARBIE to the number 41414, or play online at www.41414.com. For more information, rules or to learn more about the creators of the Limbo Auction, also visit www.41414.com. Limbo 41414 plans to launch new Limbo Auctions featuring Barbie collectibles every two weeks. Collectors are encouraged check Limbo 41411's web site frequently, or to sign up for new Limbo Auction text alerts online, at www.41414.com.
Since launching in December 2005, Limbo 41414 has run more than 300 auctions, awarding more than $390,000. Limbo 41414 winners have purchased luxury items including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.
About Limbo 41414
Headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners and Draper Fisher Jurvetson. Limbo 41414's patented text messaging service can be played through all major U.S. mobile operators including Alltel, Amp'd, Boost, Cincinnati Bell, Cingular, Dobson, Nextel, Sprint, T-Mobile, US Cellular, Verizon, and Virgin Mobile USA in addition to Canadian giants Aliant Mobility, Bell Mobility, Fido, MTS Mobility, Rogers Wireless, SaskTel Mobility, TELUS Mobility and Virgin Mobile Canada.
The Limbo 41414 logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2744