GOLDEN, Colo., Nov. 29, 2006 (PRIME NEWSWIRE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced the Company's new Boondoggle Sports Network touch screen kiosks built with custom media players and a proprietary suite of supporting software are currently in final expectance testing and should be ready for deployment into sports bars and restaurants in January 2007.
Boondoggle Sports Network (BSN) is America's newest entertainment channel providing free entertaining sports trivia and interactive fantasy sports contests to the hospitality industry while delivering targeted advertisements that are displayed on television monitors inside the establishment. The network is delivered via the Internet and displayed on television monitors inside a growing list of sports bars and restaurants including: Champps Americana, Fox and Hound, Hooters, Humperdinks, Jillians, Britannia Arms, Legends & Heroes, and Rawlings All-American Grille.
The new BSN kiosks will utilize two solid state, fan-less media players that operate a built-in touch screen and which display the network and digital advertisements on a 32" flat panel LG Monitor mounted on top of the kiosk. Customizable graphics allow the kiosks to be co-branded and changed and built in splitters allow the network to be displayed to additional monitors within establishments.
A comprehensive suite of kiosk terminal and server software has been developed to support a wide range of multimedia kiosk applications providing complete flexibility in a robust, integrated, secure, manageable package. BSN content is downloaded from the Company's central servers over a broadband connection allowing the client to cache a large amount of media data on a large, inexpensive flash drive, storage device and then use random access capabilities to support time-shift playback operations.
The kiosk software provides personalized end-user services on the kiosk itself. Centralized server software provides profiling, loyalty program management, payment processing, remote administration and monitoring. The BSN content server enables remote content management across multiple establishments, kiosks and applications. The Company's server management software provides centralized management services for kiosks, including content and ad management, uptime and usage monitoring and revenue analysis of the entire network or an individual kiosk with an Internet-based interface.
"We are very excited to be in final testing stage of our kiosk. A tremendous opportunity exists for the Company to serve the hospitality industry and to deliver digital signage within the channel," stated John Huemoeller, CEO of HumWare Media Corporation.
"The new kiosk will not only help establishments and advertisers, it will also give our advertising sales force the ability to rapidly build network footprint. As the initial rollout and ongoing deployment begins, our revenues from these ad sales should only accelerate. We continue to be extremely excited about the acceptance of our product line and revenue expectations going forward."
About Audio Video Interactive (AVI)
Established in 1997, AVI is a pioneer in the digital signage market. With a complete product offering from standard audio samplers to completely customizable digital signage solutions AVI is a strong force in the competitive retail market. AVI's customers have included Best Buy, Nike, Radio Shack, Samsung and Verizon. AVI's management team brings decades of experience in the high technology, media and advertising industries. AVI's recently released solid state Digital Associate media player provides high quality, reliable video and audio with no moving parts, a small form-factor, based on the embedded Linux kernel. The player supports MPEG 1&2 and now adds WMV, Macromedia Flash and WiFi. More information can be found at www.thedigitalassociate.com
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) has diversified operations that publish Internet games and promotional business-to-consumer advertising solutions. The Company is an emerging "new media" advertising company operating the Boondoggle Sports Network. Boondoggle delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). The Company also sells sports memorabilia through its wholly owned subsidiary Timeless Sports Inc.
Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.