World Am's Senz-It Subsidiary Featured in International Food Hygiene Magazine


NEWPORT BEACH, Calif., Nov. 30, 2006 (PRIME NEWSWIRE) -- World Am, Inc. (OTCBB:WDAM) today reported that its Senz-It subsidiary has been featured in the latest issue of International Food Hygiene, a respected European magazine focused on food safety, microbiology and hygiene.

In its microbiology section, under the heading "Emerging technology," the magazine reports that, "A new method for the testing of food is poised for trial and introduction. It has the potential to test for a wide range of chemical and microbial targets and is capable of giving a highly accurate response...

"The Company sees this technology having a major impact upon port of entry cargo security and food assurance testing by virtue of its ability to rapidly sense biological and chemical traces in air, liquids and gas... and it is anticipated that within 12-18 months there will be field trials for bacteria testing systems."

World Am Chairman & CEO Robert A. Hovee said the Senz-It development team was encouraged by the early recognition on an international level of the potential of Senz-It applications. "This kind of third party recognition of Senz-It's product potentials, especially in a publication of this caliber, is an early sign of the recognition and importance of the work being done by Senz-It's people," Mr. Hovee said.

Senz-It represents an innovative advancement in the field of micro-sensors that have applications in homeland security, indoor air quality monitoring, food processing and health care. Its potential products are intended to compete in the developing field of real-time detection and notification devices. Senz-It is being designed to identify patterns of molecules present in air or liquid environments for significantly less cost than current approaches.

Senz-It's sister subsidiary is Isotec, which develops, integrates and supplies passage control security products broadly categorized as Access Control, Weapons Control, or Materials Control Systems that rigorously control entry or exit of people and materials into and/or out of a facility, while reducing the need for security personnel. Applications of the technology have been delivered to the commercial, retail and government sectors. Isotec's experience in this field allows it to provide high quality, code compliant, application-optimized solutions at the lowest cost in the shortest timeframe.

Additional information on Senz-It and Isotec is available at http://www.world-am.com .

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward looking statements are further qualified by other factors including, but not limited to those, set forth in the World Am, Inc. Form 10-KSB filing and other filings with the United States Securities and Exchange Commission (available at www.sec.gov). The company undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events or otherwise.



            

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